Review and Understand your BigCommerce Data

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Overview

Navigate to your account's Metrics tab and you will see all of the metrics in your account. The metrics with a BigCommerce icon are synched from your BigCommerce integration. Each metric is covered individually below.

Started Checkout

This event is tracked when a customer enters his/her contact and shipping information on the page before the payment page in the BigCommerce checkout process and clicks continue. The event Klaviyo tracks includes all of the product information about the items in someone's cart including product names, images and category information so you can use that information in your Abandoned Cart emails.

  • $value: The total value of the cart at time of checkout
  • Discounted (true/false)
  • Item Categories: The complete set of the categories of the products in someone's cart, e.g., t-shirts, mens, pants and sale
  • Item Count:  The number of items in the order, e.g., 2
  • Items: The names of the products in someone's order, e.g., t-shirt or pants
  • Coupons (optional array)

Placed Order

This event is tracked when a customer completes the checkout process and creates an order in your BigCommerce store.

Note

By default, when Klaviyo polls for new orders, any order with any of the following statuses will not sync as a Placed Order: Incomplete, Pending, Awaiting Payment.

The Placed Order event Klaviyo tracks includes all of the product information about the items someone purchased including product names, images, and category information so you can use this information in purchase follow up emails. You can filter and target Placed Order events based on the following criteria:

  • $value: The total value of the cart at time of checkout
  • Discounted (true/false)
  • Item Categories: The complete set of the categories of the products in someone's cart, e.g., t-shirts, mens, pants and sale
  • Item Count:  The number of items in the order, e.g., 2
  • Items: The names of the products in someone's order, e.g., t-shirt or pants
  • Coupons (optional array)

Ordered Product

This event is tracked when a customer places an order, but one event is tracked for each item someone purchases. For example, if someone buys a t-shirt and a pair of pants, one Placed Order event is tracked and two Ordered Product events -- one event for the t-shirt and one event for the pants.

The event Klaviyo tracks includes detailed information about each product someone purchases. This is useful when creating behavioral segments based on product variation options and other detailed information that's not available in the Placed Order event. You can filter and target Ordered Product events based on the following criteria:

  • Name: The name or title of the product in BigCommerce, e.g., t-shirt
  • SKU: The SKU of the product variation e.g., REDMEDIUMTSHIRT
  • Categories: The complete set of the categories of the product, e.g., t-shirts, mens and sale
  • Product Price
  • Product Code
  • Price
  • Discounted
  • ProductID
  • Quantity
  • Option (Optional): Custom product attributes

Fulfilled Order

This event is tracked when a order's status updates to either Shipped or Completed.

The Fulfilled Order event Klaviyo tracks includes all of the product information about the items someone purchased including product names, images and variation information so you can use that information in purchase follow up emails. You can filter and target Fulfilled Order events based on the following criteria:

  • $value: The total value of the cart at time of checkout
  • Discounted (true/false)
  • Item Categories: The complete set of the categories of the products in someone's cart, e.g., t-shirts, mens, pants and sale
  • Item Count:  The number of items in the order, e.g., 2
  • Items: The names of the products in someone's order, e.g., t-shirt or pants
  • Coupons (optional array)

Cancelled Order

This event is tracked when a customer creates an order in your BigCommerce store but then cancels the order before fulfillment (when the order status is equal to Cancelled). The event Klaviyo tracks includes all of the product information about the items someone purchased including product names, images and variation information so you can use that information in purchase follow up emails. You can filter and target Cancelled Order events based on the following criteria:

  • $value: The total value of the cart at time of checkout
  • Discounted (true/false)
  • Item Categories: The complete set of the categories of the products in someone's cart, e.g., t-shirts, mens, pants and sale
  • Item Count:  The number of items in the order, e.g., 2
  • Items: The names of the products in someone's order, e.g., t-shirt or pants
  • Coupons (optional array)

Customer Data Synced from BigCommerce

In addition to the metrics Klaviyo syncs from BigCommerce, there are also custom properties that are added to each Klaviyo profile. You can use these properties in segments and in flows. Here are the properties that are automatically synced from BigCommerce:

  • Email, First Name, Last Name, City, State/Region, Zip Code, Country, Phone Number:these built-in Klaviyo fields are automatically synced

Frequency of the BigCommerce Sync

Metrics and profile properties from BigCommerce are synced once an hour. This means you should see all events appear in Klaviyo within an hour of when the event is tracked in BigCommerce.

Verify your Synced Order Data

Klaviyo imports all of your BigCommerce data - when you first integrate, we will run a full historic sync and then will run periodic syncs hourly to poll for new data. To verify this, you can compare the number of orders on a particular day with what's in the BigCommerce interface and confirm they match. Click on Metrics tab in the left-hand sidebar, find the Placed Order metric, and click on it. This will take you to the metric chart page and show the last 30 days of data by default.

Mouse over yesterday's data point or look in the table of data below the chart to see how many orders you had yesterday. Compare that number to what's stored in BigCommerce and you should see they match exactly. If they don't, the most likely issue is your Klaviyo account's timezone doesn't match BigCommerce's timezone. To check your timezone setting, go the account page, then navigate to Contact Information > Organization.

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