This article will walk you through integrating Zoho with Klaviyo. After completing the steps outlined in this guide, you'll be able to personalize and target emails based on each lead's custom property data from Zoho.
From Zoho, Klaviyo will sync all leads from Zoho along with the following information about each lead:
- First Name
- Last Name
- Zip Code
- Lead Status
- Email Opt Out
Add the Zoho integration
Navigate to the Integrations tab in your Klaviyo account. Find the Zoho integration on the All Integrations list and click Add Integration.
Add your Zoho Authentication Token to the Auth Token input. Next, add any optional fields you want to sync from Zoho in the Optional Fields input with each field separated by a comma. Make there are no spaces between the commas.
Click Connect to Zoho to authenticate your auth token and connect Klaviyo to your Zoho account.
Your integration will be complete once the Zoho integration on your Enabled Integrations list has a green border around it.
Customers have occasionally reported having issues with invalid Zoho tokens. If you receive an "invalid token" error during the Klaviyo + Zoho integration, you can find instructions on creating an auth token within your Zoho account.
Understand your Synced Zoho Data
Once you integrate and sync Zoho with Klaviyo, your Zoho leads will be imported to Klaviyo with the default customer properties from when you integrated Zoho, as well as any additional options you set in the integration step.
Klaviyo imports all of your Zoho leads. By default, all leads from Zoho will have a
Lead Status property set on their profile. To verify this, you can create a segment of everyone who has
Lead Status set on their profile in Klaviyo. This will give you all the profiles in your account that were imported from or updated with data from Zoho.
To verify this, you can compare the people in this list with the leads in your Zoho account, and you should see that they match up to be the same.