You will learn
Learn how to customize the look and feel of a specific list's unsubscribe page, where your contacts can unsubscribe from receiving your email marketing.
If you would like to standardize your unsubscribe page for all emails, not just emails sent to a particular list, navigate to the Account tab in the lower left corner of Klaviyo, then click Settings > Email Preference & Subscription. Under Email unsubscribe page, click Edit Page.
Find the unsubscribe page for a list
- Click the Audience dropdown in the left hand navigation and select the Lists & Segments tab.
- Select your list.
- From the menu bar, click Subscribe & Preference Pages.
- Click Customize for this List (if you haven't yet customized any of this list's pages).
- Here you will see a new set of consent pages available to edit. Under Email subscribe page, click Edit Page.
Edit a list's unsubscribe page
Selecting to edit the email unsubscribe page will bring you into its respective builder. Here you can customize the style and design to match your brand.
Here you have 3 options for editing:
Edit design settings such as Form Background, Page background, Form Styles, etc.
- Add Blocks
Add elements to your consent page, such as a text or image block. You can also edit any text in the preview by clicking on it and replacing the default text with your own.
Click on the button in the preview form for options to edit the Button Text, Button Styles, and Block Styles.
There are a few additional aspects of your page you may also want to edit:
- Page header
You may want to change this to something that is more aligned with your brand's tone
- Page description
Adding a text block with a page description is a helpful way to remind subscribers what options they have before clicking Unsubscribe. For example, you could include a call-to-action for subscribers to update their email frequency preferences instead of unsubscribing all together.
- Update preferences link
By default, Klaviyo will automatically include a link to your preferences page on your unsubscribe page. You will want to ensure that your list's preferences page is also up-to-date so that subscribers looking to update their preferences actually find options after clicking this link.
To add preference fields to your preferences page, follow the steps outlined in our guide to editing consent pages.
Be sure to edit each step of the unsubscribe page content that you want to customize. You can also click Success page in the top menu bar of the editor to adjust the design of the success message appears when a recipient completes the form.