If there is only one email that you would like to go to specific recipients, you can add an additional filter to a single email within a flow. After the appropriate recipients receive this filtered email, they will continue on the same path as all other recipients who trigger the flow. If you would like to create two or more distinct paths in your flow based on certain conditions, check out our docs on Conditional Splits and Trigger Splits.
This guide will walk through how to add Additional Filters and then provide a few examples of key use-cases for this feature.
Add an Additional Filter to a Flow Email
First, click on the email card and navigate to the Additional Filters area in the lefthand panel. When you click this option, you'll be brought to an area where you can edit the filters for a particular email.
After you create and save Additional Filters on an email, you will notice the filter icon on the corresponding email card turn green - this signals that Additional Filters are enabled. If you hover over this icon, you will see a summary of the filters you've added.
Example: Send Email B only to Non-Openers of Email A
Let's say you have a flow that sends to customers several weeks after their first purchase, encouraging them to order again. Your first email might have the subject line, "We Missed You." This email may provide a discount code or some other incentive to convince your customer to come back.
As you add additional emails to this flow, you may want to consider sending certain messages only to those that have failed to open a prior message. This is a great way to resend a great offer or partially recycle a great design until you grab the attention of your customers.
This additional filter will consist of one condition:
> where Subject equals ______