Understanding suspicious templates in Klaviyo

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You will learn

Learn about Klaviyo's abuse prevention system, and what to do if your template is suspicious.

Every time a user attempts to send a campaign, our abuse prevention system evaluates the content for potential fraud. If our system determines there is a high risk of fraud, we will prevent the content from being sent. 

Why we do it

Inbox providers look closely at email content to ensure a sender isn't trying to trick recipients into doing something they shouldn't. For example, a phisher may be posing as Paypal to obtain sensitive information such as usernames, passwords, and credit card details from email recipients.

When an inbox provider determines that an email or a sender is trying to trick recipients, they will start to filter messages to the spam folder or block them completely. We check all campaign email templates before sending to maintain the health of our overall email system.

What you can do

Make sure that your templates direct people to domains that reflect your brand, like your website or your social media accounts. Also, ensure that your content is straightforward, so a recipient can clearly understand who you are, what you're selling or sharing with them, and what actions they should take next (e.g., buy or visit your website). Don't send emails posing as another company or send your subscribers content that is very unrelated to what they opted-in to receive. 

If you believe your template was blocked in error, please contact our Success Team.

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