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How to add past profiles to a flow
Learn how to add past profiles to a flow, which allows you to retroactively add qualified recipients into a flow that would’ve triggered the flow before it was set to live or manual. This process is formerly known as back-population.
Understanding how adding past profiles works in Klaviyo
Learn how to add past profiles to a flow which allows you to queue people for flow actions retroactively. This process is formerly known as back-population. This is useful when you create a new flow, as adding past profiles allows you to populate contacts into your flow that would have been queued in real-time had the flow existed earlier.