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Criteria for channel affinity differs from other Predictive Analytics features, and you can qualify for it independently. You will only see channel affinity on profiles if your account meets the following conditions:
Learn how to understand consent in profiles and best practices for email and SMS compliance.
Learn about anonymous visitor activity backfilling and how to capture shoppers’ onsite engagements before they are identified.
Learn about frequently asked questions related to identity resolution in Klaviyo. If you don’t see your question in the resource below, please reach out on our Community forum.
Learn about identity resolution in Klaviyo, which consolidates customers’ interactions across multiple channels under a single record.
Learn about custom properties in Klaviyo that you can use to store information about the contacts in your account.Here are several examples of how you might use custom properties:
Learn more about the different types of predictive analytics data displayed in your account, the various ways Klaviyo computes this, and guidelines for how you can utilize this data.
Learn about the information section of a profile in Klaviyo, which contains details such as when and how the profile found you and the last time they were active.
Learn where to find location information for a profile, how it is used and updated, and more. When syncing or creating a new profile, Klaviyo determines the location and timezone information based on the profile's billing address. If a profile hasn't purchased, location and timezone are determined based on IP geolocation.
Learn about the different options available for storing your data in Klaviyo, and how to use each one. Klaviyo allows you to harness the data collected about your customers to power data-driven marketing choices that will grow your brand. That being said, it's important to understand the data that's being pulled into your account.
Learn about suppressed email profiles, including how they differ from active profiles and how you can use these profiles to better understand your audience.