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Getting started with benchmarks reports

Learn how benchmarks allow you to analyze your account data in relation to Klaviyo best practices, industry trends, and companies similar to your own. By seeing how different aspects of your account perform, you can prioritize efforts in areas that need improvement in order to use Klaviyo to its maximum potential.

Understanding peer groups, benchmarks, and how Klaviyo uses your data

Learn about peer groups and industry benchmarks in Klaviyo, including what they are and how to understand the information they provide.Klaviyo benchmarks are formulated using peer groups and industry benchmarks. In this guide, you will learn what both of these entail and how to understand the information they provide so that you can learn from benchmarking results and expand your business.

Percentiles in Klaviyo reference

Learn more about what Klaviyo percentiles are to better comprehend your benchmarking data. By using Klaviyo’s benchmarking tool, you can compare your business and marketing performance to other companies similar to your own. These comparisons are shown via percentiles.

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