Using Coupons in WooCommerce

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Overview

Sending coupons in your emails is a great way to provide an incentive to new signups, customers that are on the edge of making a purchase but need a little push, and customers that may be slipping away. This article walks through how to use your WooCommerce coupon codes and add them to emails you send from Klaviyo. 

Creating a Coupon in WooCommerce

You'll first need to enable coupons in WooCommerce if you haven't already. Once logged into your WooCommerce account, head to WooCommerce > Settings > General and check the box to enable the use of coupons and save your changes.

To create a coupon, head to WooCommerce > Coupons > Add Coupon. Next, enter the information about the coupon code and a description for your understanding.

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If you have any usage restrictions or limits, enter them in the correlated tabs. 

After you make your coupon in WooCommerce, you can enter the static code into your emails as a text block. You can add a border under the block styles tab to make it look like a cutout coupon. 

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There are a few things to keep in mind when using static coupons:

  • If you're worried about your coupon spreading to too many customers, control the expiration date, and send out another coupon when needed.
  • Klaviyo doesn't manage any of the metadata about your coupons, including the code, expiration date, discount amount, etc. All of this information is managed inside of your WooCommerce store.
  • If you're offering a coupon to a specific product, include a link to the product so your customers can easily click through your email to make a purchase.
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