How to set up static coupons for WooCommerce

You will learn

Learn how to create and use static WooCommerce coupon codes in your Klaviyo emails to incentivize new signups, and encourage past customers to make another purchase from you. 

A static coupon code is a single phrase or alphanumeric string that unlocks a specific discount (e.g., Welcome20). Every person will receive the same code so they can be widely shared; however, they are easier to remember and use.

Create a coupon in WooCommerce

You'll first need to enable coupons in WooCommerce if you haven't already.

1. Log into your WooCommerce account.
2. Navigate to WooCommerce > Settings > General.
3. Check the box to enable the use of coupons.
4. Save your changes.

Next you'll need to create a coupon.

1. In your WooCommerce account, navigate to Marketing > Coupons.
2. Click Add coupon. Or, if you have not created one yet, click Create your first coupon.
   
3. Name your coupon and add a description for your understanding.
4. Enter your coupon data.
   
5. If you have any usage restrictions or limits, enter them in the correlated tabs.
6. Once you're finished editing, click Publish.

Use your coupon in an email or SMS message

After you make your coupon in WooCommerce, you can enter the static code into your emails as a text block. Add a border under the block styles tab to make it look like a cutout coupon. 

The same can be done with SMS. Simply input the code into your SMS message just like you would with email. 

Importing coupons in bulk to WooCommerce

Check out WooCommerce's docs to learn how to import coupons in bulk to WooCommerce via CSV file or create unique coupons for WooCommerce.

Best practices

There are a few things to keep in mind when using static coupons:

• If you're worried about your coupon spreading to too many customers, control the expiration date, and send out another coupon when needed.
• Klaviyo doesn't manage any of the metadata about your static coupons, including the code, expiration date, discount amount, etc. All of this information is managed inside of your WooCommerce store.
• If you're offering a coupon to a specific product, include a link to the product so your customers can easily click through your email to make a purchase.

Additional resources

• How to create unique coupons for WooCommerce
• Getting started with coupon codes in Klaviyo
• How to export coupon information