You will learn

Learn how to create and use static WooCommerce coupon codes to incentivize new sign-ups and encourage past customers to make another purchase.

A static coupon code is a single phrase or alphanumeric string that unlocks a specific discount (e.g., Welcome20). Every person will receive the same code so they can be widely shared; however, they are easier to remember and use.

If you'd like to create and use unique coupons for WooCommerce, see how to create unique coupon codes for WooCommerce.

Create a coupon in WooCommerce

You'll first need to enable coupons in WooCommerce, if you haven't already.

  1. Log in to your WooCommerce account.
  2. Navigate to WooCommerce > Settings > General.
  3. Check the box to enable the use of coupons.
  4. Save your changes.

Next you'll need to create a coupon.

  1. In your WooCommerce account, navigate to Marketing > Coupons.
  2. Click Add coupon. Or, if you have not created one yet, click Create your first coupon.
The coupons page in your Woocommerce account with the add coupon button selected.
The coupons page in your Woocommerce account with the add coupon button selected.
  1. Name your coupon and add a description for your understanding.
  2. Enter your coupon data.
The data entry page when you create a new coupon where you can choose a discount type, name, and expiration date.
The data entry page when you create a new coupon where you can choose a discount type, name, and expiration date.
  1. If you have any usage restrictions or limits, enter them in the correlated tabs.
  2. Once you're finished editing, click Publish.

Use your coupon in an email or SMS message

After you make your coupon in WooCommerce, you can enter the static code directly into your SMS message or as a text block for emails. Add a border under the block styles tab to make it look like a cutout coupon.

An example email template with the static code written in a text block with a eye-catching border around it.
An example email template with the static code written in a text block with a eye-catching border around it.

Importing coupons in bulk to WooCommerce

Check out WooCommerce's docs to learn how to import coupons in bulk to WooCommerce via CSV file or create unique coupons for WooCommerce.

Best practices

There are a few things to keep in mind when using static coupons:

  • If you're worried about your coupon spreading to too many customers, control the expiration date and send out another coupon when needed.
  • Klaviyo doesn't manage any of the metadata about your static coupons, including the code, expiration date, discount amount, etc. All of this information is managed inside of your WooCommerce store.
  • If you're offering a coupon to a specific product, include a link to the product so your customers can easily click through your email to make a purchase.

Additional resources

  • How to create unique coupons for Woocommerce

    Learn how to create unique, single-use coupons for your WooCommerce store and use them in flows to incentivize subscribers to make a purchase. To do this, you’ll first create your coupon in WooCommerce, then configure settings for the linked coupon in Klaviyo.

  • Getting started with coupon codes in Klaviyo

    Learn how to create and upload unique and static coupon codes in Klaviyo to incentivize customers to engage with your brand. Offering an incentive can help you improve the customer experience, resulting in higher sales and increased lifetime value.

  • How to export coupon information

    Learn how to export information about Klaviyo-generated and uploaded coupons, so that you can report on your coupons with the data directly from Klaviyo.

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