How to set up coupons for WooCommerce

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You will learn

Learn how to use your WooCommerce coupon codes in your Klaviyo emails to incentivize new signups, and encourage past customers to make another purchase from you. 

Create a coupon in WooCommerce

You'll first need to enable coupons in WooCommerce if you haven't already.

  1. Log into your WooCommerce account.
  2. Navigate to WooCommerce > Settings > General.
  3. Check the box to enable the use of coupons.
  4. Save your changes.

Next you'll need to create a coupon.

  1. In your WooCommerce account, navigate to Marketing > Coupons.
  2. Click Add coupon. Or, if you have not created one yet, click Create your first coupon.
    The coupons page in your Woocommerce account with the add coupon button selected.
  3. Name your coupon and add a description for your understanding.
  4. Enter your coupon data.
    The data entry page when you create a new coupon where you can choose a discount type, name, and expiration date.
  5. If you have any usage restrictions or limits, enter them in the correlated tabs.
  6. Once you're finished editing, click Publish.

Use your coupon in an email or SMS message

After you make your coupon in WooCommerce, you can enter the static code into your emails as a text block. Add a border under the block styles tab to make it look like a cutout coupon. 

An example email template with the static code written in a text block with a eye-catching border around it.

The same can be done with SMS. Simply input the code into your SMS message just like you would with email. 

An example SMS message that has your static code included in the message content.

Importing coupons in bulk to WooCommerce

Check out WooCommerce's docs to learn how to import coupons in bulk to WooCommerce via CSV file.

Best practices

There are a few things to keep in mind when using static coupons:

  • If you're worried about your coupon spreading to too many customers, control the expiration date, and send out another coupon when needed.
  • Klaviyo doesn't manage any of the metadata about your coupons, including the code, expiration date, discount amount, etc. All of this information is managed inside of your WooCommerce store.
  • If you're offering a coupon to a specific product, include a link to the product so your customers can easily click through your email to make a purchase.

Additional resources

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