How to use Email AI to generate and revise content

You will learn 

Learn how to use Email AI to create AI-generated email content and revise copy you’ve written. Use this tool to create layouts including images, text blocks, and buttons and generate compelling copy for your emails.

About Email AI 

There are 3 ways to use Email AI in email templates:

• Create email sections
• Generate a new template based on an existing one
• Revise copy you’ve written

Using Email AI to create sections

Email AI accepts descriptive, plain-text inputs and generates complete section layouts, ready for you to edit and finalize. Designs generated by this tool may include the following content: 

• Text blocks, including AI-generated copy 
• Image blocks
• 2- or 3-column layouts
• Button blocks
• Dividers
• Spacers
• Product blocks 
• Note that product blocks are not automatically configured. Before sending the template, select a product feed.

Other block types not listed here (e.g., table blocks) are not supported.

The generated sections use the fonts, colors, and styles from your template’s Styles tab and are fully editable once you select a section layout. 

Using Email AI to generate a new template based on an existing one

If you need to make slight adjustments to an existing message to revise it for future use, use Email AI. Simply navigate to the template you’d like to update, select Draft email content, and describe the changes you’d like to make. 

Learn more about using Email AI to revise your templates.

Using Email AI to revise your copy

Email AI can make revisions to text blocks to change their tone, length, or style. Use this feature to cure writer’s block, improve existing drafts, or adjust copy for different audiences. You can use Klaviyo’s default prompts (e.g., Simplify, Make longer), or write your own prompt.

Generate email template sections

1. In an email built using Klaviyo’s drag-and-drop editor, add a section (or select an existing section).
   
   If you select an existing section, its content will be replaced once you choose an AI-generated section. Click the undo icon within the editor to recover the original content.
   
2. Click the AI icon (a star) next to the selected section.
   
3. Input a text description of the section you’d like to generate, (e.g., “Create a sale reminder with urgency to order before midnight, and include an image at the top and a button right below”).
4. Click Generate drafts. 
5. After a few moments, 3 options will appear. Use the arrows to toggle between these options. 
   
1. If you'd like to generate new options based on your prompt, proceed to the 4th page and click Generate more drafts. To modify your description and generate additional options, click Update description.
6. Click Insert draft to insert your preferred section content. 
7. Once you’ve selected a section and inserted it into the template, edit as needed (e.g., add images, add links to buttons, finalize copy, etc.) 

Sample inputs 

Not sure where to start? Try these sample inputs to see what this tool can do. 

• Create a section with images and text laid out in a zigzag pattern. At the bottom, add a button encouraging readers to take a look. 
• Create a friendly message with links to follow us on social media.
• Add 3 columns with a text block and a button in each one. Add in copy teasing an exciting new release.

Revise email copy

1. Within any template, select a text block that contains text you’ve written. 
2. Click Text AI.
   
3. Write your own prompt or select from the default options.
   
4. Toggle between the 3 generated options.
5. Once you’ve selected one you’d like to use, click Insert.

Email AI limitations 

Each Klaviyo user can generate up to 99 email sections and 99 text revisions per day using Email AI. Each entry generates 3 results, which means you can generate content using each feature 33 times in a 24-hour period. Once you reach this limit, wait 24 hours before trying again. Note that text revisions and email section generations are counted separately; you can generate 99 email sections and 99 text revisions per day. 

Certain elements (like product blocks, images, links, and buttons) are not fully configured by the generation tool. You must add in these elements manually after selecting a generated section: 

• Products or feeds in a product block
• Images
• Alt text for images 
• URLs for buttons and links

Additional resources

• How to use Segments AI to define a segment  
• How to create and manage universal and saved content
• Course: Power smarter marketing with Klaviyo AI