Understanding the Growth tools tab

You will learn

Learn about the Growth tools tab in Klaviyo where you can find best practices and easily set up features to help grow your audience. Growth tools can be found under the Audience tab in Klaviyo’s main navigation. 

The Growth tools page is a centralized hub for Klaviyo tools that help you:

1. Collect subscribers with web experiences
2. Build experiences for your mobile audience
3. Integrate with third-party tools

Klaviyo will monitor your account and provide recommendations to help you accomplish these 3 goals. Each recommended feature has a corresponding call-to-action button. When you click on a call-to-action button, Klaviyo will guide you through a journey to accomplish this goal.

Collect subscribers with web experiences

• Create your first sign-up form
  If you have not already, build a popup, flyout, full page, or embed sign-up form to collect new email or SMS subscribers on your website. 
• Manage your sign-up forms
  If you have existing sign-up forms, monitor the status, performance, and function of all forms in your Klaviyo account.
  

  For more details about building sign-up forms, head to getting started with sign-up forms. For more detail about managing sign-up forms, head to how to manage your sign-up forms.

• Customize subscribe and preference pages
  Edit and style your account’s default subscribe page and preference page, also known as consent pages.
  

  All lists use the account-level consent pages by default; however, you can customize unique consent pages for a particular list. For more detail, head to getting started with consent pages. 

Build experiences for your mobile audience

• Set up SMS
  Enable SMS in your Klaviyo account to communicate with your subscribers via text messages.

  To get up and running with SMS, see how to get set up with SMS in Klaviyo.

• Create your first subscribe link
  Create a link to share in social media campaigns or emails to collect SMS consent.
• Manage your subscribe links
  Find and keep track of your account’s existing subscribe links.
  

  For more details about subscribe links, see how to create an SMS subscribe link.

Integrate with third-party tools

• Connect Klaviyo to your ecommerce platform
  Sync all of your customer data and activity into your Klaviyo account.
  

  Head to our integrations for ecommerce businesses reference for more details on integrations.

• Integrate with social lead ads
  Connect your Klaviyo account to your paid social campaigns and marketing apps.
  

  See our guides on integrating with Google ads or integrating with Facebook for more information.

Additional resources

1. Course: Capture new subscribers with strategic sign-up forms
2. How to collect consent via instagram
3. Getting started with consent pages