Growth tools tab reference

Learn about the Growth tools tab in Klaviyo where you can find best practices and easily set up features to help grow your audience. Growth tools can be found under the Audience tab in Klaviyo’s main navigation.

The Growth tools page is a centralized hub for Klaviyo tools that help you:

1. Collect subscribers with web experiences
2. Build experiences for your mobile audience
3. Integrate with third-party tools

The cards shown depend on your existing forms, integrations, messaging setup, and permissions. Click a card’s button to open the relevant setup or management page.

Collect subscribers with web experiences

• Create your first sign-up form
  If you have not already, build a pop-up, flyout, full page, or embed sign-up form to collect new email or SMS subscribers on your website.
• Manage sign-up forms
  If you have existing sign-up forms, monitor the status, performance, and function of all forms in your Klaviyo account.
  For more details about building sign-up forms, head to getting started with sign-up forms. For more detail about managing sign-up forms, head to how to manage your sign-up forms.
• Add a back in stock form to your site
  If you use Shopify or BigCommerce, click Create to build a form that collects requests for restock notifications. If a back in stock form already exists, click Manage to edit it. For setup instructions, see how to set up a back in stock form.
• Customize subscribe and preference pages
  Edit and style your account’s default subscribe page and preference page, also known as consent pages.
  All lists use the account-level consent pages by default; however, you can customize unique consent pages for a particular list. For more detail, head to getting started with consent pages.
• Collect SMS consent with a Shopify app block (Shopify only)
  Collect consent to send transactional and/or marketing messages on checkout pages (Shopify Plus only), thank you pages, and order status pages. For SMS consent collection, first enable onsite tracking and set up SMS. Click Manage on the Shopify app card to create or manage app blocks in Klaviyo, then install the app block in Shopify.
  For more details, head to how to collect SMS and WhatsApp consent on Shopify checkout pages.

Build experiences for your mobile audience

• Set up Klaviyo Text messaging
  Enable SMS in your Klaviyo account to communicate with your subscribers via text messages. Click Setup to begin. To get up and running with SMS, see how to get set up with SMS in Klaviyo.
• Set up Text message keywords
  Once SMS is set up, click Configure to manage keywords that let people subscribe to a list by text. For more details, see how to add, update, or delete SMS subscribe keywords.
• Create and Manage WhatsApp and SMS (or text) subscribe links
  Create links to share in social media campaigns or emails to collect SMS consent, and find your account’s existing links in the same place. Click Manage to open Subscribe links. SMS links require SMS to be set up, an active subscribe keyword, and a sending number that can receive replies. If WhatsApp is enabled in your account, you can also create and manage WhatsApp links here.
  For more details about subscribe links, see how to create an SMS subscribe link.

Integrate with third-party tools

• Connect Klaviyo to your e-commerce platform
  Sync customer data and activity from your ecommerce platform into your Klaviyo account. Click Connect to browse ecommerce integrations in the app marketplace.
  Head to our integrations for ecommerce businesses reference for more details on integrations.
• Add subscribers at checkout
  For a connected Shopify, WooCommerce, or BigCommerce store, this card can appear when email or SMS subscriber syncing still needs setup. Click Connect to open the relevant setup journey or integration settings and configure subscriber syncing.
• Integrate with Meta Ads
  If Meta Ads is not connected, click Integrate to open its setup page and configure lead ad syncing to Klaviyo.
  For more information about advertising integrations, see our guides on integrating with Google Ads or integrating with Meta Ads.

Additional resources