Optimize Your Emails for Mobile

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Overview

Klaviyo will automatically optimize all emails for mobile viewing, though if your template is larger than 600px you may experience optimization issues on some mobile clients. You can also choose to disable all mobile optimizations by navigating to the Styles tab of your email template. 

When building a template, you can toggle between desktop and mobile preview.

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General Mobile Optimization Options

If you choose to enable mobile optimizations, certain adjustments will be made automatically to optimize your email's appearance when viewed on a mobile device.

Columns, for example, automatically stack column content for mobile viewing. If you would like your columns to be preserved, disable optimizations in the Mobile section of your template's Styles tab.

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There are a number of other settings that allow you to make adjustments specifically for mobile viewing, including:

  • Adjust content margins
  • Adjust text and heading sizes on mobile
  • Adjust text and heading spacing on mobile
  • Adjust block padding on mobile

Header/Link Bar Layout on Mobile

For any Header/Link Bar block, you can navigate to the Block Styles tab and choose your mobile layout. The default is "Stack," but you can change this to suit your needs.

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Hide on Mobile or Desktop

You can select if you would like a block to appear on Mobile, Desktop, or both. This can be customized for any block by navigating to the Block Styles tab.

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Stretch Image Option

For an image block, you can choose to stretch an image to the full width of the frame when viewed on mobile. You will see this option in the Block Styles tab for any image block. The Stretch Image option will allow you to toggle between Yes (Stretch) and Inherit (Not Stretch).

Email Client Support for Mobile Optimization

Many email apps have varying levels of support for mobile optimizations.

If you are concerned about how your email design will render across different email clients and devices, using a third-party email testing tool can help.

We recommend exploring the use of a tool like Litmus, which offers a free trial as well as monthly paid plans. You can also search for free alternatives that allow you to test and preview how your emails will look when viewed by recipients using different email clients and devices.

Determine How Many Subscribers Are Opening on Mobile

In the Advanced Reports tab of a given campaign, you can see a breakdown of how many recipients opened your email on a mobile versus desktop browser. This can give you an indication of how your audience is interacting with your emails. You can also segment based on this information by adding a filter to the What someone has done (or not done) > Opened Email condition.

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