How to find the unsubscribe link and unsubscribe page for a list

You will learn

Learn how to access a list's unsubscribe page editor and the shareable global unsubscribe link you can provide to subscribers upon request.

An unsubscribe link opens a page where a subscriber can confirm that they want to stop receiving marketing emails. Subscribers can also use the unsubscribe link in your marketing emails.

Find the unsubscribe page for your list

To open the unsubscribe page editor for a list:

1. Click Audience > Lists & segments in the Klaviyo sidebar.
2. Click on a list (not segment).
3. Click Consent pages.
4. If the list uses default pages, click Customize for this List to create a separate set of consent pages for this list. To work with the shared defaults instead, click Go to default pages. Changes to the defaults affect all lists that use them. If the list already has custom pages, skip this step.
5. Scroll to the Email unsubscribe page tile.
   

6. Click Edit Page to open the editor. If the tile shows Hosted Page, open its 3-dot menu and select Edit Hosted Page instead to edit the custom code.

Find a shareable global unsubscribe link

A list's Settings > Consent page no longer displays a shareable unsubscribe link. If someone wants to stop all email marketing from your account, use your Global unsubscribe page link. This opts them out of email marketing across your account, not just one list. You need permission to view account settings to access the link.

1. Open the account menu and select Settings.
2. Select Other.
3. Select Consent pages.
4. Scroll to Global unsubscribe page.

5. Copy the link in that section and share it with the subscriber.

The global link can be manually shared with anyone who requests to stop all email marketing. In your emails, continue to include a dynamic {% unsubscribe %} tag. Learn how to add an unsubscribe link to Klaviyo emails.

Additional resources