You will learn
Learn where to find the Initial Source property on a profile and understand how it tracks when a person first comes into contact with your brand.
Accessing the initial source information
Initial Source is represented by the Source property in the Information section of a profile, under How They Found You.
Possible values
The designated value next to Source represents how a contact ended up on your website when Klaviyo's web tracking JavaScript first identified them. The possible values are:
- (direct)
The person either entered your site URL directly in their browser or, more likely, we don't know where the person came from. - (referral)
The person came from another website by clicking a link on that site. - (organic)
The person either came to your site from a search engine or via a campaign send. You'll see a custom value here if there was a "utm_campaign" set in the URL the person landed on.