Understanding initial source tracking with JavaScript

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You will learn

Learn where to find the Initial Source property on a profile and understand how it tracks when a person first comes into contact with your brand.  

Accessing the initial source information

Initial Source is represented by the Source property in the Information section of a profile, under How They Found You.

Example of a profile with the 'how they found you' section highlighted

Possible values

The designated value next to Source represents how a contact ended up on your website when Klaviyo's web tracking JavaScript first identified them. The possible values are:

  • (direct)
    The person either entered your site URL directly in their browser or, more likely, we don't know where the person came from.
  • (referral)
    The person came from another website by clicking a link on that site.
  • (organic)
    The person either came to your site from a search engine or via a campaign send. You'll see a custom value here if there was a "utm_campaign" set in the URL the person landed on.

Additional resources

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