Initial Source Tracking with JavaScript

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Initial Source Tracking with JavaScript

Initial Source is represented by the Source property in the Information section of a contact's Klaviyo profile.


Possible Values

This value represents how the contact ended up on your website when Klaviyo's web tracking JavaScript first identified him/her. The possible values are:

  • (direct): Either the contact entered your site URL directly in their browser OR, more likely, we don't know where the person came from
  • (referral): The person came from another website by clicking a link on that site
  • (organic): The person either came to your site from a search engine or you'll see a custom value here if there was a "utm_campaign" set in the URL the person landed on
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