Initial Source tracks how a profile navigated to your website. This shows you the initial point of acquisition when a person first comes into contact with your brand. It is represented by the Source property in the Information section of a profile, under How They Found You.
- (direct): The person either entered your site URL directly in their browser or, more likely, we don't know where the person came from
- (referral): The person came from another website by clicking a link on that site
- (organic): The person either came to your site from a search engine or via a campaign send. You'll see a custom value here if there was a "utm_campaign" set in the URL the person landed on