Initial Source Tracking with JavaScript

Initial Source Tracking with JavaScript

nitial Source is represented by the "Source" property in the Information section of someone's Klaviyo profile.

This value represents how the contact ended up on your website when Klaviyo's web tracking JavaScript first saw him/her. The possible values are:


  • (direct): Either the contact entered your site URL directly in his/her browser OR, more likely, we don't know where the person came from
  • (referral): The person came from another website by clicking a link on that site
  • (organic): The person either came to your site from a search engine or you'll see a custom value here if there was a "utm_campaign" set in the URL the person landed on

In the example above, you can see that this particular contact was referred from Google

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