nitial Source is represented by the "Source" property in the Information section of someone's Klaviyo profile.
- (direct): Either the contact entered your site URL directly in his/her browser OR, more likely, we don't know where the person came from
- (referral): The person came from another website by clicking a link on that site
- (organic): The person either came to your site from a search engine or you'll see a custom value here if there was a "utm_campaign" set in the URL the person landed on
In the example above, you can see that this particular contact was referred from Google