How to Analyze Revenue by Source

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Overview

Revenue is one of the most important metrics to measure the success of a marketing campaign. In this article, you will learn how to analyze revenue by source to better understand and use this data in your account.

Analyze Revenue By Source

First, navigate to the Metrics tab of your account and select Placed Order. You will see a graph of the number of orders placed over an adjustable time period.

Here, you can toggle the view from Total to Value to view revenue associated with these orders.

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Once you toggle this view, the metric title will change to Revenue. To see precisely what this revenue is attributed to, select Advanced Filters.

For example, you may want to see which signup source has given you the best leads. In that case, filter the graph by $source, and you will see the revenue associated with each signup method you implement.

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To learn more about applying $source to a hidden field of a form, head to the designated example in our Guide to Properties.

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