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12px;width:75%}}.universalMenuItem-module--iconAndLabelConatiner--a4aff{align-items:center;display:flex;flex-direction:row;gap:4px}.universalMenuItem-module--button--cbebd{border-width:1px;font-size:12px;font-weight:400;line-height:10px;margin-left:12px;margin-top:16px;padding:10px 14px}@media screen and (min-width:1024px){.universalMenuItem-module--button--cbebd{margin-left:0;margin-right:18px;margin-top:0}}.universalMenuItem-module--isBanner--1968c .universalMenuItem-module--description--057a9{margin-left:18px}.scrollDepthIndicator-module--scrollDepthIndicator--c5c60{background-color:var(--color-scroll-depth-indicator,var(--color-core-poppy));height:.4rem;left:0;position:absolute;top:0;transition:width .15s linear;width:var(--layout-scroll-depth-indicator-width,0);z-index:-1}@media screen and (min-width:1024px){.scrollDepthIndicator-module--scrollDepthIndicator--c5c60{bottom:0;top:unset}}.skipButton-module--skipButton--4b8d1{background:var(--color-core-white);left:50%;opacity:0;pointer-events:none;position:absolute;text-align:center;transform:translate(-50%,-45px);z-index:12}@media screen and (min-width:576px){.skipButton-module--skipButton--4b8d1{background:var(--color-core-charcoal);color:var(--color-core-white);left:.5rem;transform:translateY(-35px)}}.skipButton-module--skipButton--4b8d1:focus{opacity:1;pointer-events:auto;transform:translate(-50%,.6rem)}@media screen and (min-width:576px){.skipButton-module--skipButton--4b8d1:focus{transform:translateY(.6rem)}}.alertBar-module--alertBar--097a8{background:var(--image-alert-bar-background,var(--color-alert-bar-background,var(--color-lemon)));background-position:50%;background-repeat:no-repeat;background-size:cover;clip-path:inset(0 0 100% 0);color:var(--color-alert-bar-text,var(--color-charcoal));font-size:1.4rem;font-weight:400;line-height:2rem;padding-bottom:1rem;padding-top:1rem;position:sticky;top:var(--layout-navigation-bottom-edge);transition:top var(--transition-navigation-duration) ease-out;visibility:hidden;width:100%;z-index:9}.alertBar-module--reveal--25b3b{animation-duration:var(--transition-navigation-duration);animation-fill-mode:forwards;animation-name:alertBar-module--reveal--25b3b;animation-timing-function:ease-out}.alertBar-module--scrolled--f80a5{animation-name:alertBar-module--hide--f61bc}.alertBar-module--content--1f40d{padding:0 2.4rem;text-align:center;text-decoration:none}.alertBar-module--content--1f40d>*{display:inline}.alertBar-module--icon--cacd0{margin-right:.8rem}.alertBar-module--message--6b0fb b,.alertBar-module--message--6b0fb strong{font-weight:500}.alertBar-module--chevron--6381e{margin:.2rem 0 .2rem .6rem;transform:rotate(270deg);transition:translate .125s ease-in-out}.alertBar-module--content--1f40d:hover .alertBar-module--chevron--6381e{translate:.4rem 0 0}.alertBar-module--dismiss--1227d{appearance:none;-webkit-appearance:button;background:none;border:none;color:inherit;cursor:pointer;font:inherit;padding:.4rem;position:absolute;right:var(--layout-grid-horizontal-padding);top:.2rem}.alertBar-module--grid--32deb{display:flex;justify-content:center;position:relative}@keyframes alertBar-module--reveal--25b3b{0%{clip-path:inset(0 0 100% 0);visibility:hidden}to{clip-path:inset(0 0 0 0);visibility:visible}}@keyframes alertBar-module--hide--f61bc{0%{clip-path:inset(0 0 0 0);visibility:visible}to{clip-path:inset(0 0 100% 0);visibility:hidden}}.grid-module--grid--1de98{column-gap:var(--layout-grid-column-gap);display:grid;grid-template-columns:repeat(var(--layout-grid-columns),1fr);grid-template-rows:repeat(var(--layout-grid-rows),1fr);margin:0 auto;max-width:var(--layout-grid-max-width);padding:0 var(--layout-grid-horizontal-padding);row-gap:var(--layout-grid-row-gap);@media screen and (min-width:576px){--layout-grid-columns:12;--layout-grid-horizontal-padding:3.6rem}@media screen and (min-width:768px){--layout-grid-horizontal-padding:3.6rem}@media screen and (min-width:992px){--layout-grid-horizontal-padding:6.4rem}@media screen and (min-width:1024px){--layout-grid-horizontal-padding:4.4rem}@media screen and (min-width:1200px){--layout-grid-horizontal-padding:6rem}@media screen and (min-width:1366px){--layout-grid-horizontal-padding:8.3rem}}.archiveCard-module--archiveCardShadow--15741{transition:outline .25s ease-in-out,box-shadow .25s ease-in-out;&:focus,&:hover{box-shadow:0 6px 12px 0 rgba(0,0,0,.11);outline:3px solid var(--color-poppy)}&:focus-visible{outline-offset:0}&:active{box-shadow:0 13px 37px 0 rgba(0,0,0,.21);outline:3px solid var(--color-poppy)}}.archiveCard-module--archiveCard--e89b2{border-radius:.875rem;box-shadow:0 .4rem .6rem -.1rem rgba(16,24,40,.1),0 .2rem .4rem -.2rem rgba(16,24,40,.1);cursor:pointer;display:inline-flex;flex-direction:column;flex-shrink:0;grid-column:2/span 6;max-width:34rem;outline:1px solid transparent;overflow:hidden;text-decoration:none;width:100%}.archiveCard-module--white--11950{background-color:var(--color-white)}.archiveCard-module--lightSand--c8c5f{background-color:var(--color-light-sand)}@media screen and (min-width:576px){.archiveCard-module--archiveCard--e89b2{grid-column:span 4;max-width:24rem}}@media screen and (min-width:768px){.archiveCard-module--archiveCard--e89b2{max-width:33.6rem}}@media screen and (min-width:1024px){.archiveCard-module--archiveCard--e89b2{max-width:29.6rem}}@media screen and (min-width:1200px){.archiveCard-module--archiveCard--e89b2{max-width:34.4rem}}@media screen and (min-width:1366px){.archiveCard-module--archiveCard--e89b2{max-width:38.4rem}}.archiveCard-module--cardHeader--afa33{align-items:flex-start;background:linear-gradient(180deg,#fbcbc4 .01%,hsla(7,100%,71%,.46));display:flex;flex-direction:column;gap:3.6rem;padding:3.7rem 2.4rem 3.1rem}.archiveCard-module--klaviyoFlag--cbea1{fill:var(--color-poppy);font-size:1.7rem}.archiveCard-module--postText--8f33a{flex-shrink:1;overflow:hidden;padding:3.1rem 2.4rem 2.4rem}.archiveCard-module--postSubText--ba810{overflow:hidden}.archiveCard-module--postTitle--cdfbf{margin-bottom:1.2rem;overflow:hidden}.list-module--eyebrow--4acbe{color:var(--color-navigation-eyebrow,var(--color-poppy));font-family:var(--font-family-monospace);font-size:1.2rem;font-weight:400;letter-spacing:1.2px;line-height:1.2rem;position:absolute;text-transform:uppercase;top:2.8rem}.list-module--list--4a599{padding-top:3.2rem;position:relative}.list-module--list--4a599:has(.list-module--eyebrow--4acbe){padding-top:5.4rem}.list-module--childList--7120e{display:flex;flex-direction:column;gap:2rem}.list-module--label--3187e{margin-bottom:0}.list-module--label--3187e~.list-module--childList--7120e{margin-top:2rem}@media screen and (min-width:1024px){.list-module--label--3187e~.list-module--childList--7120e{margin-top:2.4rem}}.list-module--list--4a599.list-module--cta--fde78,.list-module--list--4a599.list-module--inline_list--8731d{grid-column:1/-1}.list-module--inline_list--8731d .list-module--childList--7120e{flex-direction:row;flex-wrap:wrap;gap:2rem 2.8rem}.list-module--list--4a599.list-module--link_list--6f3ae.list-module--wide--6e616{grid-column:span 6}.list-module--link_list--6f3ae.list-module--wide--6e616 .list-module--childList--7120e{column-gap:2.4rem;display:grid;grid-template-columns:1fr}.list-module--list--4a599.list-module--link_list--6f3ae.list-module--condensed--63011{grid-column:span 2}.list-module--resource_list--e52c5 .list-module--childList--7120e li{position:relative}.list-module--resource_list--e52c5 .list-module--childList--7120e li:after{background-color:var(--color-navigation-divider);bottom:-1.2rem;content:"";height:1px;left:0;position:absolute;right:0}.list-module--resource_list--e52c5 .list-module--childList--7120e li:last-of-type:after{content:none}.list-module--list--4a599.list-module--six_column--c56ee{grid-column:1/-1}.list-module--six_column--c56ee .list-module--childList--7120e{display:flex;flex-direction:column}.list-module--visual_list--1ec2c .list-module--childList--7120e{display:grid;gap:.8rem;grid-template-columns:repeat(2,1fr)}.list-module--callToAction--fe71a{margin-top:2rem}.list-module--list--4a599.list-module--drilldown--1f701{padding-top:0;.list-module--eyebrow--4acbe{font-family:var(--font-family-sohne);font-size:1.4rem;letter-spacing:normal;line-height:2rem;margin-bottom:.8rem;padding-block:.4rem;padding-inline:1.2rem;position:static;text-transform:none}.list-module--childList--7120e{gap:.8rem}.list-module--item--370a8{font-size:var(--font-size-body);line-height:1.5;padding-block:.4rem;padding-inline:1.2rem}details[open]{.list-module--childList--7120e{padding-left:.8rem}summary .list-module--item--370a8{font-size:1.8rem;line-height:2.4rem;padding:1.6rem 0}}}@media screen and (min-width:1024px){.list-module--eyebrow--4acbe{top:0}.list-module--list--4a599.list-module--lower--e1f4b.list-module--cta--fde78:not(:has(.list-module--eyebrow--4acbe)){padding-top:0}.list-module--list--4a599:has(.list-module--eyebrow--4acbe){padding-top:3.2rem}.list-module--link_list--6f3ae.list-module--wide--6e616 .list-module--childList--7120e{grid-template-columns:repeat(2,1fr)}.list-module--six_column--c56ee .list-module--childList--7120e{column-gap:2.4rem;display:grid;grid-template-columns:repeat(6,1fr)}.list-module--six_column--c56ee .list-module--callToAction--fe71a{margin-top:0;position:absolute;right:0;text-align:right;top:0;width:auto}.list-module--isBanner--a5af1{display:none}}.drawer-module--drawer--50be8{--transition-navigation-duration:0.25s;background-color:hsla(180,2%,92%,.2);box-shadow:inset 0 4px 4px 0 rgba(63,63,65,.05);margin:0 -3.2rem;padding:0 3.2rem 3.2rem}.drawer-module--drawer--50be8 .drawer-module--list--87d04{display:block}@media screen and (min-width:1024px){.drawer-module--drawer--50be8{background-color:var(--color-white);box-shadow:unset;clip-path:inset(0 0 100% 0);left:0;margin:0;max-height:calc(100vh - var(--layout-navigation-height));overflow-y:scroll;padding:0;padding-top:var(--layout-navigation-vertical-padding);position:absolute;right:0;top:calc(var(--layout-navigation-height) - var(--layout-navigation-vertical-padding));transition:clip-path var(--transition-navigation-duration,.5s) ease-out,visibility var(--transition-navigation-duration,.5s) ease-out;visibility:hidden}.drawer-module--drawer--50be8:focus-within,.drawer-module--drawer--50be8:hover{clip-path:inset(0 0 0 0);visibility:visible;.drawer-module--content--7e2c4{opacity:var(--navigation-drawer-opacity,1)}}.drawer-module--content--7e2c4{opacity:var(--navigation-drawer-opacity,0);padding-bottom:4.8rem;padding-top:2.4rem;transition:opacity .3s ease-out .25s}.drawer-module--column--dfc39{grid-column:span 3}.drawer-module--drawer--50be8 .drawer-module--list--87d04{display:grid;margin:0 auto;padding:0 var(--layout-grid-horizontal-padding)}.drawer-module--drawer--50be8 .drawer-module--list--87d04.drawer-module--lower--66bd1{margin-top:4.8rem;padding-top:2.4rem}.drawer-module--lower--66bd1{position:relative}.drawer-module--lower--66bd1:before{background-color:var(--color-navigation-divider);content:"";height:1px;left:50%;max-width:calc(min(var(--layout-grid-max-width), 100vw) - var(--layout-grid-horizontal-padding)*2);position:absolute;transform:translateX(-50%);width:100%}}.drawer-module--drawer--50be8.drawer-module--drilldown--aad2b{background-color:var(--color-navigation-background);padding-left:4rem;.drawer-module--column--dfc39{border-bottom:1px solid var(--color-storm-shade);margin-bottom:1.6rem;padding-bottom:1.6rem}}.universalNavigation-module--universalNavigation--4342d{--color-cta-primary:var(--color-core-charcoal);--color-cta-secondary:var(--color-core-white);--color-navigation-background:var(--color-light-sand);--color-navigation-divider:hsla(214,7%,60%,.25);--color-navigation-eyebrow:var(--color-core-poppy);--color-navigation-featured-link:var(--color-core-charcoal);--color-navigation-hover-underline:var(--color-core-poppy);--color-navigation-link:var(--color-core-charcoal);--color-navigation-link-description:var(--color-core-cool-gray-800);--color-navigation-text:var(--color-core-charcoal);--color-navigation-menu-item-hover-background:#f4f4f3;background-color:var(--color-navigation-background);color:var(--color-navigation-text);height:var(--layout-navigation-height);padding-bottom:var(--layout-navigation-vertical-padding);padding-top:var(--layout-navigation-vertical-padding);position:sticky;top:var(--layout-navigation-top,4rem);transition:all var(--transition-navigation-duration) ease-out;z-index:10}.universalNavigation-module--universalNavigation--4342d.universalNavigation-module--dark--60cd5{--color-navigation-background:var(--color-core-charcoal);--color-navigation-text:var(--color-core-white);--color-cta-primary:var(--color-core-white);--color-cta-secondary:var(--color-core-charcoal)}.universalNavigation-module--universalNavigation--4342d.universalNavigation-module--invertOnHover--dc12b:focus-within,.universalNavigation-module--universalNavigation--4342d.universalNavigation-module--invertOnHover--dc12b:hover{--color-navigation-background:var(--color-core-white);--color-navigation-text:var(--color-core-charcoal);--color-cta-primary:var(--color-core-charcoal);--color-cta-secondary:var(--color-core-white)}.universalNavigation-module--universalNavigation--4342d.universalNavigation-module--scrolled--720c3{top:var(--layout-navigation-top,0)}.universalNavigation-module--universalNavigation--4342d ul{list-style:none;margin:0;padding:0}.universalNavigation-module--container--39f3e{align-items:center;display:flex;gap:0;height:100%}.universalNavigation-module--logoContainer--87d62{height:100%;margin-right:2.8rem;overflow:hidden;position:relative;transition:all var(--transition-navigation-duration) ease-out;width:12rem;z-index:1}.universalNavigation-module--flag--a7155,.universalNavigation-module--logo--0f451{position:absolute;transition:transform var(--transition-navigation-duration) ease-out,visibility var(--transition-navigation-duration) ease-out;z-index:2}.universalNavigation-module--logo--0f451{top:.4rem;transform:translateX(0);transition-delay:.125s;width:12rem}.universalNavigation-module--flag--a7155{top:.5rem;transform:translateX(-125%);transition-delay:0s;visibility:hidden;width:3rem}.universalNavigation-module--universalNavigation--4342d.universalNavigation-module--scrolled--720c3 .universalNavigation-module--logoContainer--87d62{width:3rem}.universalNavigation-module--universalNavigation--4342d.universalNavigation-module--scrolled--720c3 .universalNavigation-module--logo--0f451{transform:translateX(-125%);transition-delay:0s;visibility:hidden}.universalNavigation-module--universalNavigation--4342d.universalNavigation-module--scrolled--720c3 .universalNavigation-module--flag--a7155{transform:translateX(0);transition-delay:.25s;visibility:visible}.universalNavigation-module--universalNavigation--4342d:not(.universalNavigation-module--scrolled--720c3) .universalNavigation-module--logoContainer--87d62.universalNavigation-module--helpCenterLogo--437e1{transform:scale(1.33)}.universalNavigation-module--nav--bca88{display:none}.universalNavigation-module--mobileMenuToggle--8c94a{height:100%;margin-left:1.2rem}.universalNavigation-module--toggleButton--eb0f2{align-items:center;cursor:pointer;display:flex;height:100%;justify-content:center}.universalNavigation-module--list--1c3da{display:flex}.universalNavigation-module--list--1c3da.universalNavigation-module--ctaList--6ddca{display:flex;gap:1.2rem;margin-left:auto}.universalNavigation-module--ctaList--6ddca .universalNavigation-module--ctaListItem--5c2f9{display:none}.universalNavigation-module--ctaList--6ddca .universalNavigation-module--ctaListItem--5c2f9:first-of-type{display:block}.universalNavigation-module--link--5ad12{--color-navigation-link:var(--color-navigation-text);font-size:1.4rem;height:100%;line-height:1.4rem}div.universalNavigation-module--link--5ad12>span{pointer-events:none}.universalNavigation-module--link--5ad12:focus:before,.universalNavigation-module--link--5ad12:hover:before{content:none}.universalNavigation-module--listItem--f5218 .universalNavigation-module--link--5ad12{padding:1.6rem 0;position:relative}.universalNavigation-module--listItem--f5218.universalNavigation-module--hasChildren--8ef12 .universalNavigation-module--link--5ad12:focus~.universalNavigation-module--drawer--4e69f,.universalNavigation-module--listItem--f5218.universalNavigation-module--hasChildren--8ef12 .universalNavigation-module--link--5ad12:hover~.universalNavigation-module--drawer--4e69f{--navigation-drawer-opacity:1;--transition-navigation-duration:0.5s;clip-path:inset(0 0 0 0);display:block;visibility:visible}.universalNavigation-module--listItem--f5218.universalNavigation-module--hasChildren--8ef12 .universalNavigation-module--link--5ad12:after{fill:currentColor;background-color:currentColor;bottom:0;content:"";-webkit-mask-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='8' height='4' fill='none' viewBox='0 0 8 4'%3E%3Cpath fill='%23232426' fill-rule='evenodd' d='M.646.146a.5.5 0 0 1 .708 0L4 2.793 6.646.146a.5.5 0 1 1 .708.708l-3 3a.5.5 0 0 1-.708 0l-3-3a.5.5 0 0 1 0-.708Z' clip-rule='evenodd'/%3E%3C/svg%3E");mask-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='8' height='4' fill='none' viewBox='0 0 8 4'%3E%3Cpath fill='%23232426' fill-rule='evenodd' d='M.646.146a.5.5 0 0 1 .708 0L4 2.793 6.646.146a.5.5 0 1 1 .708.708l-3 3a.5.5 0 0 1-.708 0l-3-3a.5.5 0 0 1 0-.708Z' clip-rule='evenodd'/%3E%3C/svg%3E");-webkit-mask-position:center center;mask-position:center center;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:.7rem;mask-size:.7rem;position:absolute;right:-.4rem;top:0;transform:rotate(0deg);transition:transform .125s ease 0s;width:1.6rem;z-index:2}.universalNavigation-module--cta--8b7a5{background-color:var(--color-cta-primary);border:1px solid var(--color-cta-primary);border-radius:5.2rem;color:var(--color-cta-secondary);display:block;font-size:1.4rem;font-weight:400;line-height:1.4rem;margin:0;padding:1.2rem 2rem;width:auto}.universalNavigation-module--cta--8b7a5:hover:before{content:none}.universalNavigation-module--primary--228b7:hover,.universalNavigation-module--secondary--5f87a{background-color:transparent;color:var(--color-cta-primary)}.universalNavigation-module--secondary--5f87a:hover{background-color:var(--color-cta-primary);border-color:var(--color-cta-primary);color:var(--color-cta-secondary)}.universalNavigation-module--tertiary--820ae{background:transparent;border:none;color:var(--color-cta-primary);padding:1.2rem 0}@media screen and (min-width:576px){.universalNavigation-module--ctaList--6ddca .universalNavigation-module--ctaListItem--5c2f9{display:block}}@media screen and (min-width:1024px){.universalNavigation-module--nav--bca88{background-color:transparent;display:block;height:100%;overflow:unset;padding:0;position:static;width:auto}.universalNavigation-module--nav--bca88:before{content:unset;display:none}.universalNavigation-module--list--1c3da{align-items:stretch;display:flex;flex-direction:row;gap:2rem;height:100%}.universalNavigation-module--listItem--f5218{height:100%}.universalNavigation-module--listItem--f5218 .universalNavigation-module--link--5ad12{padding:0}.universalNavigation-module--listItem--f5218.universalNavigation-module--hasChildren--8ef12 .universalNavigation-module--link--5ad12{margin-right:1.6rem}.universalNavigation-module--listItem--f5218 .universalNavigation-module--link--5ad12 span:after{background-color:var(--color-navigation-hover-underline);bottom:.2rem;clip-path:inset(0 100% 0 0);content:"";height:.2rem;left:0;position:absolute;right:0;transition:clip-path .3s ease-in-out}.universalNavigation-module--listItem--f5218:focus-within .universalNavigation-module--link--5ad12 span:after,.universalNavigation-module--listItem--f5218:hover .universalNavigation-module--link--5ad12 span:after{clip-path:inset(0 0 0 0)}.universalNavigation-module--listItem--f5218.universalNavigation-module--hasChildren--8ef12:focus-within .universalNavigation-module--link--5ad12:after,.universalNavigation-module--listItem--f5218.universalNavigation-module--hasChildren--8ef12:hover .universalNavigation-module--link--5ad12:after{transform:rotate(180deg)}.universalNavigation-module--mobileMenuToggle--8c94a{display:none}}.universalNavigation-module--academyLogoutButton--08c04{cursor:pointer;height:100%;text-align:left;width:100%}.mobile-module--mobileMenuDialog--e5097{--color-cta-primary:var(--color-charcoal);--color-cta-secondary:var(--color-white);--color-navigation-background:var(--color-white);--color-navigation-divider:#eaebeb;--color-navigation-text:var(--color-charcoal);--dialog-width:33.4rem;background-color:var(--color-navigation-background);border:none;color:var(--color-navigation-text);flex-direction:column;height:100%;left:100%;max-height:none;overflow-y:scroll;padding:3.2rem;position:fixed;top:0;width:var(--dialog-width)}.mobile-module--mobileMenuDialog--e5097[open]{animation-duration:.5s;animation-fill-mode:forwards;animation-name:mobile-module--reveal--74f5a;animation-timing-function:ease-out;display:flex}.mobile-module--mobileMenuDialog--e5097[open].mobile-module--hide--c47a1{animation-duration:.5s;animation-fill-mode:forwards;animation-name:mobile-module--hide--c47a1;animation-timing-function:ease-out}.mobile-module--mobileMenuDialog--e5097::backdrop{background-color:rgba(35,36,38,.3)}.mobile-module--mobileMenuDialog--e5097 .mobile-module--nav--556a9{display:flex;flex-direction:column;flex-grow:1;gap:2rem}.mobile-module--mobileMenuDialog--e5097 .mobile-module--listItem--f51d4:not(:has(details[open])){border-bottom:1px solid var(--color-navigation-divider)}.mobile-module--closeContainer--d995e{display:flex;justify-content:flex-end;margin-bottom:1.2rem}.mobile-module--close--a6d58{--layout-close-icon-size:1.6rem;--layout-close-button-padding:0.2rem;--layout-close-button-size:calc(var(--layout-close-icon-size) + var(--layout-close-button-padding)*2);background-color:currentColor;cursor:pointer;height:var(--layout-close-button-size);-webkit-mask-image:var(--icon-close);mask-image:var(--icon-close);-webkit-mask-position:center center;mask-position:center center;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:var(--layout-close-icon-size);mask-size:var(--layout-close-icon-size);padding:var( --layout-close-button-padding);width:var(--layout-close-button-size)}.mobile-module--list--96a14{flex-direction:column}.mobile-module--mobileMenuDialog--e5097 .mobile-module--ctaList--3fbe9{display:flex;gap:1.2rem;margin-top:auto;text-align:center}.mobile-module--ctaList--3fbe9 a{justify-content:center}.mobile-module--utilityList--bfedc{display:flex;flex-direction:column;gap:.4rem}.mobile-module--utilityList--bfedc .mobile-module--utilityLink--b66e3{padding:.8rem 0}.mobile-module--mobileMenuDialog--e5097 .mobile-module--utilityLink--b66e3 svg{width:1.6rem}.mobile-module--listItem--f51d4 .mobile-module--link--25371{font-size:1.8rem;line-height:2.4rem;padding:1.6rem 0;position:relative}.mobile-module--drilldown--a0b1e summary>:after,.mobile-module--listItem--f51d4.mobile-module--hasChildren--35e8e .mobile-module--link--25371:after{fill:currentColor;background-color:currentColor;bottom:0;content:"";-webkit-mask-image:var(--icon-chevron);mask-image:var(--icon-chevron);-webkit-mask-position:center center;mask-position:center center;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:1.6rem;mask-size:1.6rem;position:absolute;right:.2rem;top:0;transform:rotate(0deg);transition:transform .125s ease 0s;width:1.6rem;z-index:2}.mobile-module--listItem--f51d4.mobile-module--hasChildren--35e8e details[open] .mobile-module--link--25371:after{transform:rotate(180deg)}.mobile-module--link--25371{--color-navigation-link:var(--color-navigation-text);font-size:1.4rem;height:100%;line-height:1.4rem}.mobile-module--link--25371:hover:before{content:none}@keyframes mobile-module--reveal--74f5a{0%{left:100%;visibility:hidden}to{left:calc(100% - var(--dialog-width));visibility:visible}}@keyframes mobile-module--hide--c47a1{0%{left:calc(100% - var(--dialog-width));visibility:visible}to{left:100%;visibility:hidden}}.mobile-module--drilldown--a0b1e{.mobile-module--closeContainer--d995e{background-color:var(--color-navigation-background);padding:16px;position:absolute;right:16px;top:16px;z-index:5}&.mobile-module--mobileMenuDialog--e5097{--color-navigation-background:var(--color-dark-charcoal,#1d1e20);--color-navigation-divider:var(--color-storm-shade);--color-navigation-eyebrow:var(--color-gray-70);--color-navigation-featured-link:var(--color-white);--color-navigation-text:var(--color-white);--color-navigation-link:var(--color-navigation-text);--color-navigation-menu-item-hover-background:transparent;--dialog-width:100%;max-width:100%;padding-top:64px;&[open]{animation-duration:1ms;&.mobile-module--hide--c47a1{animation-duration:1ms}}&::backdrop{background-color:var(--color-navigation-background)}.mobile-module--listItem--f51d4:not(:has(details[open])){border-bottom:none}}.mobile-module--listItem--f51d4.mobile-module--hasChildren--35e8e .mobile-module--link--25371:after,summary>:after{transform:rotate(-90deg)}summary>:after{right:3.2rem}.mobile-module--listItem--f51d4.mobile-module--hasChildren--35e8e details[open] .mobile-module--link--25371:after{display:none}details[open]{background-color:var(--color-navigation-background);bottom:0;left:0;overflow-x:hidden;overflow-y:scroll;padding:16px 32px 32px;position:fixed;right:0;top:0;z-index:2;&>summary{margin-left:-12px;margin-right:28px;padding-left:32px;position:relative;&:before{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='14' fill='none' viewBox='0 0 16 14'%3E%3Cpath stroke='%23fff' stroke-linecap='round' stroke-linejoin='round' stroke-width='1.67' d='M6.444 12.445 1 7m0 0 5.444-5.444M1 7h14'/%3E%3C/svg%3E");background-position:50%;background-repeat:no-repeat;background-size:contain;content:"";display:block;height:14px;left:0;position:absolute;top:22px;width:16px}&>:after{display:none}}}}.dropdownButton-module--dropdownButton--3a8c9{--border-radius:5.2rem;--padding-horizontal:2rem;--padding-horizontal-half:calc(var(--padding-horizontal)/2);--padding-vertical:1.2rem;background-color:var(--color-charcoal);border-radius:var(--border-radius);color:var(--color-white);display:inline-flex;font-size:1.4rem;font-weight:400;line-height:1.4rem;position:relative}.dropdownButton-module--dropdownButton--3a8c9 .dropdownButton-module--children--e306b{padding:var(--padding-vertical) var(--padding-horizontal-half) var(--padding-vertical) var(--padding-horizontal)}.dropdownButton-module--dropdownButton--3a8c9 a{text-decoration:none}.dropdownButton-module--dropdownButton--3a8c9 svg{transition:transform .125s ease-in-out}.dropdownButton-module--dropdownButton--3a8c9>span{font-size:16px;padding-top:var(--padding-vertical)}.dropdownButton-module--dropdownButton--3a8c9 .dropdownButton-module--dropdownTrigger--ba4e3{border-bottom-right-radius:var(--border-radius);border-left:1px solid rgba(0,0,0,.2);border-top-right-radius:var(--border-radius);color:var(--color-white);cursor:pointer;padding:var(--padding-vertical) var(--padding-horizontal) var(--padding-vertical) var(--padding-horizontal-half)}.dropdownButton-module--dropdownButton--3a8c9 .dropdownButton-module--dropdownTrigger--ba4e3:hover{background-color:color-mix(in srgb,var(--color-charcoal) 75%,#000)}.dropdownButton-module--dropdownButton--3a8c9 .dropdownButton-module--dropdown--e96e8{background-color:var(--color-light-sand);border-radius:4px;box-shadow:var(--box-shadow-sm);color:var(--color-charcoal);display:none;left:0;padding:var(--padding-vertical) var(--padding-horizontal);position:absolute;right:0;top:calc(100% + .2rem);z-index:2}.dropdownButton-module--dropdownButton--3a8c9 .dropdownButton-module--dropdown--e96e8 li,.dropdownButton-module--dropdownButton--3a8c9 .dropdownButton-module--dropdown--e96e8 ul{appearance:none;list-style:none;margin:0;padding:0}.dropdownButton-module--dropdownButton--3a8c9 .dropdownButton-module--dropdown--e96e8 ul{display:flex;flex-direction:column;gap:calc(var(--padding-vertical)*2)}.dropdownButton-module--dropdownButton--3a8c9.dropdownButton-module--open--a9223 .dropdownButton-module--dropdown--e96e8{display:block}.dropdownButton-module--dropdownButton--3a8c9.dropdownButton-module--open--a9223 .dropdownButton-module--dropdownTrigger--ba4e3{background-color:color-mix(in srgb,var(--color-charcoal) 75%,#000)}.dropdownButton-module--dropdownButton--3a8c9.dropdownButton-module--open--a9223 svg{transform:rotate(180deg)}.statusIndicator-module--indicator--1e818{background-color:var(--color-gray-70);border-radius:50%;height:1.2rem;width:1.2rem}.statusIndicator-module--indicator--1e818.statusIndicator-module--none--db24a{background-color:#2fcb66}.statusIndicator-module--indicator--1e818.statusIndicator-module--minor--eeb98{background-color:#f4cc47}.statusIndicator-module--indicator--1e818.statusIndicator-module--major--856cb{background-color:#e67d23}.statusIndicator-module--indicator--1e818.statusIndicator-module--critical--33def{background-color:#e85142}.statusIndicator-module--indicator--1e818.statusIndicator-module--maintenance--ca09e{background-color:#3598da}.statusIndicator-module--indicatorLink--cd727{align-items:center;column-gap:.8rem;display:flex;text-decoration:none}.statusIndicator-module--statusText--1abf4{text-transform:lowercase}.statusIndicator-module--statusText--1abf4:first-letter{text-transform:uppercase}.statusIndicator-module--statusText--1abf4 span{font-size:1.6rem;margin:0 0 0 .4rem}.statusIndicator-module--klaviyoStatusIndicator--bc063{color:var(--color-white);column-gap:.8rem}.statusIndicator-module--klaviyoStatusIndicator--bc063 .statusIndicator-module--indicatorLink--cd727,.statusIndicator-module--klaviyoStatusIndicator--bc063 .statusIndicator-module--statusText--1abf4{font-size:1.2rem;font-weight:400;line-height:4rem}.statusIndicator-module--klaviyoStatusIndicator--bc063 .statusIndicator-module--indicator--1e818{height:.8rem;width:.8rem}.utilityNavigation-module--utilityNavigation--8a1eb{--color-utility-navigation-background:var(--color-charcoal);--color-utility-navigation-text:var(--color-white);--color-utility-navigation-border:hsla(0,0%,100%,.05);--color-utility-navigation-divider:hsla(0,0%,100%,.15);--font-utility-navigation-font-size:1.2rem;--layout-utility-navigation-link-horizontal-padding:0.8rem;background-color:var(--color-utility-navigation-background);color:var(--color-utility-navigation-text);font-size:var(--font-utility-navigation-font-size);font-weight:400;line-height:var(--font-utility-navigation-font-size);position:sticky;top:0;transition:top var(--transition-navigation-duration) ease-out;z-index:10}.utilityNavigation-module--grid--38187{display:block}.utilityNavigation-module--scrolled--44758{top:calc(var(--layout-navigation-utility-height, 4rem)*-1)}.utilityNavigation-module--container--ddbea{border-bottom:1px solid var(--color-utility-navigation-border);display:flex;height:var(--layout-navigation-utility-height,4rem);justify-content:flex-end;margin-left:calc(var(--layout-utility-navigation-link-horizontal-padding)*-1);margin-right:calc(var(--layout-utility-navigation-link-horizontal-padding)*-1);padding-left:var(--layout-utility-navigation-link-horizontal-padding);padding-right:var(--layout-utility-navigation-link-horizontal-padding);position:relative}@media screen and (min-width:1024px){.utilityNavigation-module--container--ddbea{justify-content:space-between}}.utilityNavigation-module--utility--320f0{display:none;margin-left:calc(var(--layout-utility-navigation-link-horizontal-padding)*-1)}@media screen and (min-width:1024px){.utilityNavigation-module--utility--320f0{display:block}.utilityNavigation-module--utility--320f0+.utilityNavigation-module--children--64be7{left:50%;transform:translateX(-50%)}}.utilityNavigation-module--children--64be7{align-items:center;bottom:0;display:flex;left:0;position:absolute;top:0}.utilityNavigation-module--actions--73e17{align-items:center;display:flex;gap:3.2rem;margin-left:auto}.utilityNavigation-module--siteActions--af941{font-size:1.6rem;line-height:1.6rem}.utilityNavigation-module--siteActions--af941 .utilityNavigation-module--link--8767f{border:none;padding:0}.utilityNavigation-module--siteActions--af941~.utilityNavigation-module--platformActions--ede27{position:relative}.utilityNavigation-module--siteActions--af941~.utilityNavigation-module--platformActions--ede27:before{background-color:var(--color-utility-navigation-divider);content:"";height:1.6rem;left:calc(var(--layout-utility-navigation-link-horizontal-padding)*-2);position:absolute;top:-.2rem;width:1px}.utilityNavigation-module--linkList--a42ee{display:flex;gap:.8rem;list-style:none;margin:0;padding:0}.utilityNavigation-module--listItem--9ad94{padding:1.3rem var(--layout-utility-navigation-link-horizontal-padding) 1.2rem}.utilityNavigation-module--listItem--9ad94:has(a[aria-current=true]){border-bottom:.3rem solid var(--color-poppy)}.utilityNavigation-module--link--8767f{--color-navigation-link:var(--color-white);--layout-navigation-hover-horizontal-padding:0.8rem;--layout-navigation-hover-vertical-padding:0.8rem;display:inline-block;font-size:var(--font-utility-navigation-font-size);line-height:var(--font-utility-navigation-font-size);margin-bottom:-1px;max-width:unset;text-decoration:none;width:auto}.utilityNavigation-module--link--8767f:after{content:"";display:block;height:.3rem;position:absolute;width:100%}.utilityNavigation-module--platformActions--ede27{--color-navigation-link:var(--color-utility-navigation-text);--font-universal-menu-item-font-size:var(--font-utility-navigation-font-size);--font-universal-menu-item-font-weight:500;--font-universal-menu-item-line-height:var(--font-utility-navigation-font-size)}@media screen and (min-width:1024px){.utilityNavigation-module--platformActions--ede27{padding-right:2.1rem}}.utilityNavigation-module--platformActions--ede27 .utilityNavigation-module--link--8767f{font-weight:500}.utilityNavigation-module--platformActions--ede27 .utilityNavigation-module--linkList--a42ee{gap:1.6rem}.header-module--header--8182f{--layout-navigation-vertical-padding:2rem;--layout-navigation-height:calc(4rem + var(--layout-navigation-vertical-padding)*2);--layout-navigation-utility-height:4rem;--layout-navigation-top:var(--layout-navigation-utility-height);--layout-navigation-bottom-edge:calc(var(--layout-navigation-height) + var(--layout-navigation-top));--transition-navigation-duration:0.5s;display:contents;position:sticky;top:0}.header-module--header--8182f.header-module--scrolled--3f89d{--layout-navigation-top:0rem;--layout-navigation-vertical-padding:1rem}.header-module--header--8182f.header-module--minimal--cc63a{--layout-navigation-utility-height:0}.languageSelector-module--languageMenu--a925a{background-color:var(--color-language-menu-background);border:.1rem solid var(--color-language-menu-border);border-radius:.8rem;bottom:calc(var(--layout-language-button-height) + .2rem);box-shadow:.8rem .8rem 2.4rem 0 var(--color-language-menu-box-shadow);display:none;padding:3.6rem;position:absolute;right:calc((var(--layout-language-menu-width) + var(--layout-language-menu-padding)*2)/-2);width:calc(var(--layout-language-menu-width) + var(--layout-language-menu-padding)*2);z-index:4}.languageSelector-module--languageSelector--d019f{--color-language-text:var(--color-core-white);--color-language-country-text:#919193;--color-language-menu-background:var(--color-navigation-menu-item-hover-background,#2b2c2f);--color-language-menu-border:rgba(57,58,60,.6);--color-language-menu-box-shadow:rgba(0,0,0,.16);--layout-language-button-height:2rem;--layout-language-menu-width:14rem;--layout-language-menu-padding:3.6rem;color:var(--color-language-text);display:inline-block;margin-top:2.8rem;position:relative}.languageSelector-module--languageSelector--d019f.languageSelector-module--open--1f2e2 .languageSelector-module--languageMenu--a925a{display:block}.languageSelector-module--languageSelector--d019f.languageSelector-module--open--1f2e2 .languageSelector-module--chevron--44d6a{transform:rotate(180deg)}@media screen and (min-width:1024px){.languageSelector-module--languageSelector--d019f{margin-top:0}}.languageSelector-module--cotton--c7815{color:var(--color-core-charcoal)}.languageSelector-module--currentLanguage--4c816{align-items:center;appearance:none;background:none;border:none;color:inherit;cursor:pointer;display:flex;font-size:1.4rem;line-height:var(--layout-language-button-height,2rem);padding:0}.languageSelector-module--currentLanguage--4c816:hover{color:var(--color-core-white)}.languageSelector-module--currentLanguageName--47676{margin-left:.8rem;margin-right:.5rem}.languageSelector-module--chevron--44d6a{transform:rotate(0deg);transition:transform .125s ease}.languageSelector-module--languageList--2d9c1{display:flex;flex-direction:column;gap:1.6rem;list-style:none;margin:0;padding:0}.languageSelector-module--listItem--c5797{font-size:1.4rem;line-height:1.4rem}.languageSelector-module--link--554bd{--color-navigation-menu-item-hover-background:#919193;color:var(--color-language-text);display:flex;gap:1rem;position:relative;text-decoration:none}.languageSelector-module--link--554bd:hover{--color-language-text:var(--color-core-charcoal);--color-language-country-text:var(--color-core-charcoal)}.languageSelector-module--link--554bd:before{background-color:var(--color-navigation-menu-item-hover-background)}.languageSelector-module--cotton--c7815 :hover .languageSelector-module--languageCountry--d0910{color:var(--color-core-cool-gray-300)}.languageSelector-module--languageCountry--d0910.languageSelector-module--cotton--c7815{color:var(--color-core-cool-gray-800)}.languageSelector-module--languageCountry--d0910.languageSelector-module--charcoal--82240{color:var(--color-core-cool-gray-300)}.universalFooterMenu-module--dropdown--897af[open] .universalFooterMenu-module--menuTitle--2224b .universalFooterMenu-module--label--0bfa9:after{transform:rotate(180deg);transition-delay:.1s}.universalFooterMenu-module--menuTitle--2224b{cursor:pointer;font-size:1.8rem;font-weight:400;line-height:2.4rem;list-style:none;padding-right:2.4rem;position:relative}.universalFooterMenu-module--menuTitle--2224b::-webkit-details-marker,.universalFooterMenu-module--menuTitle--2224b::marker{display:none}.universalFooterMenu-module--menuTitle--2224b .universalFooterMenu-module--label--0bfa9:after{fill:currentColor;background-color:currentColor;bottom:0;content:"";height:100%;-webkit-mask-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='%23fff' viewBox='0 0 9 5'%3E%3Cpath d='M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914.88 0Z'/%3E%3C/svg%3E");mask-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='%23fff' viewBox='0 0 9 5'%3E%3Cpath d='M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914.88 0Z'/%3E%3C/svg%3E");-webkit-mask-position:center center;mask-position:center center;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:1.6rem;mask-size:1.6rem;position:absolute;right:0;top:0;transform:rotate(0deg);transition:transform .125s ease 0s;width:1.6rem}@media screen and (min-width:1024px){.universalFooterMenu-module--menuTitle--2224b{cursor:default;font-family:var(--font-family-sans-serif);font-size:1.2rem;font-weight:600;letter-spacing:1.2px;line-height:1.2rem;text-transform:uppercase}.universalFooterMenu-module--menuTitle--2224b .universalFooterMenu-module--label--0bfa9:after{display:none}}.universalFooterMenu-module--menuList--a6c60{list-style:none;padding:1.8rem 0 0}@media screen and (min-width:1024px){.universalFooterMenu-module--menuList--a6c60{padding:1.6rem 0 0}}.universalFooterMenu-module--menuListItem--8c6d6{padding:1rem 0}@media screen and (min-width:1024px){.universalFooterMenu-module--menuListItem--8c6d6{padding:.8rem 0}}.universalFooter-module--footer--89b2b{--color-navigation-divider:#313234;--color-navigation-featured-link:var(--color-white);--color-navigation-link:#afafaf;--color-navigation-menu-item-hover-background:#2b2c2f;--layout-navigation-hover-horizontal-padding:1.2rem;--layout-navigation-hover-vertical-padding:0.8rem;background-color:var(--color-core-charcoal);color:var(--color-core-white);font-family:var(--font-family-sans-serif);padding:2.4rem 0}@media screen and (min-width:1024px){.universalFooter-module--footer--89b2b{padding:4.8rem 0 3.6rem}}@media screen and (max-width:1023px){.universalFooter-module--footer--89b2b.universalFooter-module--minimal--b82cf .universalFooter-module--languageSelector--8104b{margin-bottom:1.6rem}}.universalFooter-module--footer--89b2b.universalFooter-module--cotton--adf21{background-color:var(--color-core-cotton);color:var(--color-core-charcoal)}.universalFooter-module--grid--92d2d{grid-template-rows:repeat(5,auto)}.universalFooter-module--footerNav--af7dd{grid-column:1/-1;order:0}.universalFooter-module--beFooter--43e35{grid-column:1/-1}.universalFooter-module--menuContainer--e97ff{list-style:none;padding:0}@media screen and (min-width:1024px){.universalFooter-module--menuContainer--e97ff{column-gap:var(--layout-grid-column-gap);display:grid;grid-template-columns:repeat(var(--layout-grid-columns),1fr);grid-template-rows:min-content auto;row-gap:4.8rem}}.universalFooter-module--menuColumnListItem--e4cf3{border-bottom:1px solid var(--color-navigation-divider);grid-column:span 3;padding:2rem 0}.universalFooter-module--menuColumnListItem--e4cf3:first-of-type{grid-column:span 6;grid-row:1/-1;padding-top:.8rem}@media screen and (min-width:1024px){.universalFooter-module--menuColumnListItem--e4cf3:first-of-type{padding-top:0}.universalFooter-module--menuColumnListItem--e4cf3{border:none;padding-top:0}}@media screen and (min-width:1366px){.universalFooter-module--menuColumnListItem--e4cf3{grid-column:span 2}}.universalFooter-module--languageSelector--8104b{grid-column:1/-1;line-height:2rem;order:1}@media screen and (min-width:1024px){.universalFooter-module--languageSelector--8104b{grid-column:span 3;order:4}}.universalFooter-module--logo--08f56{grid-column:1/-1;margin:7.2rem 0 2.4rem;order:2}.universalFooter-module--logo--08f56 svg{height:auto;width:17.5rem}@media screen and (min-width:1024px){.universalFooter-module--logo--08f56{margin:8.8rem 0 3.6rem}.universalFooter-module--logo--08f56 svg{width:29.4rem}}.universalFooter-module--social--76386{--layout-navigation-hover-horizontal-padding:0.4rem;--layout-navigation-hover-vertical-padding:0.4rem;display:inline-flex;gap:1.2rem;grid-column:1/-1;margin-bottom:2.4rem;order:3}.universalFooter-module--social--76386 svg{width:100%}@media screen and (min-width:1024px){.universalFooter-module--social--76386{margin-bottom:7.8rem}}.universalFooter-module--socialLink--46bb3{align-items:center;color:var(--color-white);display:flex;justify-content:center;min-width:1.6rem;width:1.6rem}.universalFooter-module--socialIconText--a14b4{clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;overflow:hidden;position:absolute;white-space:nowrap;width:1px}.universalFooter-module--legal--8b2ef{--layout-navigation-hover-horizontal-padding:0.4rem;--layout-navigation-hover-vertical-padding:0.4rem;color:var(--color-navigation-link);display:flex;flex-direction:column;font-size:1.2rem;font-weight:400;gap:.8rem;grid-column:1/-1;line-height:1.2rem;order:4}@media screen and (min-width:1024px){.universalFooter-module--legal--8b2ef{align-items:center;flex-direction:row;gap:3.6rem;grid-column:4/span 9;justify-content:flex-end}}.universalFooter-module--cotton--adf21{color:var(--color-core-charcoal)}.universalFooter-module--legalNavigation--4c431{display:inline-flex;flex-wrap:wrap;gap:.8rem}@media screen and (min-width:1024px){.universalFooter-module--legalNavigation--4c431{gap:1.6rem}}.universalFooter-module--legalLink--20909{font-size:inherit;font-weight:inherit;line-height:inherit;width:auto}.universalFooter-module--privacy--d9430{appearance:none;background:none;border:none;margin:0;padding:0}#ot-sdk-btn.optanon-show-settings.universalFooter-module--privacy--d9430,#ot-sdk-btn.ot-sdk-show-settings.universalFooter-module--privacy--d9430{appearance:none;background:none;border:none;font-size:inherit;line-height:inherit;margin:0;padding:0;transition:none}#ot-sdk-btn.optanon-show-settings.universalFooter-module--cotton--adf21,#ot-sdk-btn.ot-sdk-show-settings.universalFooter-module--cotton--adf21{color:var(--color-core-charcoal)}#ot-sdk-btn.optanon-show-settings.universalFooter-module--cotton--adf21:hover,#ot-sdk-btn.ot-sdk-show-settings.universalFooter-module--cotton--adf21:hover{background-color:transparent;color:var(--color-core-charcoal)}#ot-sdk-btn.optanon-show-settings.universalFooter-module--charcoal--7aba0,#ot-sdk-btn.ot-sdk-show-settings.universalFooter-module--charcoal--7aba0{color:var(--color-navigation-link)}#ot-sdk-btn.optanon-show-settings.universalFooter-module--charcoal--7aba0:hover,#ot-sdk-btn.ot-sdk-show-settings.universalFooter-module--charcoal--7aba0:hover{background-color:transparent;color:var(--color-navigation-link)}.header-module--styledHeader--5e7f6{background-color:var(--color-sand-tint);input:focus-visible{outline:1px dashed var(--color-charcoal);outline-offset:2px}}.klaviyoForm-module--klaviyoFormIframe--138ab{background:transparent;border:0;width:100%}.search-module--tabResults--67abf{display:flex;flex-direction:column;grid-column:2;height:100%}.search-module--tabResults--67abf ol{display:flex;flex-direction:column;gap:2.4rem;list-style:none;padding-left:0}.search-module--tabResults--67abf ol li:not(:last-of-type){border-bottom:1px solid var(--color-sand-shade);padding-bottom:1.6rem}.search-module--link--26940{color:var(--color-charcoal);display:block;font-size:1.8rem;line-height:3rem;margin-bottom:.8rem;text-underline-offset:.2rem}.search-module--link--26940 em{font-style:normal;font-weight:500}.search-module--link--26940:hover{color:var(--color-charcoal)}.search-module--viewAllWrapper--1ebfb{margin-top:3.2rem;text-align:center}.search-module--snippet--8d866{display:block;font-size:1.6rem;line-height:2.4rem}.search-module--snippet--8d866 em{font-style:normal;font-weight:500}.search-module--instantSearchNoResults--c5f14{padding:1.2rem 1.6rem}.search-module--noResultsWrapper--e959f{align-items:center;display:flex;flex-direction:column;gap:2.4rem;grid-column:-1/1}.search-module--noResultsWrapper--e959f svg{height:2rem}.search-module--instantResults--6849d{background:#fff;border-radius:4px;box-shadow:0 .9rem 1.8rem rgba(0,0,0,.15);height:300px;margin-top:.4rem;overflow:auto;position:absolute;text-align:left;width:100%;z-index:3}.search-module--instantResults--6849d .search-module--noResultsWrapper--e959f{padding-bottom:1.5rem}.search-module--instantResults--6849d .search-module--tabResults--67abf{height:auto}.search-module--instantResults--6849d .search-module--tabResults--67abf ol{gap:0;padding:0;width:100%}.search-module--instantResults--6849d .search-module--tabResults--67abf ol li{border-bottom:0;list-style-type:none;padding-bottom:0;width:100%}.search-module--instantResults--6849d .search-module--tabResults--67abf ol li a{color:var(--color-charcoal);font-size:1.6rem;line-height:1.5;margin:0;overflow:hidden;padding:1.2rem 1.6rem;text-decoration:none;width:100%}.search-module--instantResults--6849d .search-module--tabResults--67abf ol li a:focus-visible,.search-module--instantResults--6849d .search-module--tabResults--67abf ol li a:hover{background-color:var(--color-sand-tint);outline:none}.search-module--instantResultCategory--464a4{background-color:#fff;padding:1.6rem 1.6rem .8rem;position:relative;position:sticky;top:0}.search-module--instantResultCategory--464a4:after{border-bottom:1px solid var(--color-sand-shade);bottom:0;content:" ";display:block;position:absolute;width:calc(100% - 3.2rem)}.formText-module--base--e7d47{--form-text-font-size:1.4rem;--form-text-line-height:1.42;font-family:var(--font-family-sohne);font-size:var(--form-text-font-size);font-weight:400;line-height:var(--form-text-line-height)}.formText-module--large--ed3b6{--form-text-font-size:var(--font-size-body);--form-text-line-height:1.5}.formText-module--small--01bb0{--form-text-font-size:1.2rem;--form-text-line-height:1.5}.searchBox-module--styledSearchBox--28a99{color:var(--color-charcoal);max-width:64rem;position:relative;width:100%}.searchBox-module--searchIcon--0f8e8{font-size:2.5rem;left:1.2rem;position:absolute;top:50%;transform:translateY(-50%);z-index:1}.searchBox-module--resetButton--d5f09{background:transparent;border:0;font-size:1.6rem;margin:0;padding:0;position:absolute;right:1.2rem;top:50%;transform:translateY(-50%);z-index:1}.searchBox-module--resetButton--d5f09:focus-visible{outline:1px dashed;outline-offset:2px}.searchBox-module--searchInputStyles--6b0c5{border:1px solid var(--color-charcoal);border-radius:8px;filter:drop-shadow(0 6px 12px rgba(0,0,0,.11));height:5.2rem;padding:1rem 3.5rem 1rem 4.5rem;width:100%}.filter-accordion-module--headerContainer--26b7f{align-items:center;background:transparent;border:0;cursor:pointer;display:flex;flex-direction:row;font-size:1.6rem;font-weight:500;justify-content:space-between;padding-bottom:.8em;padding-top:1.2rem;width:100%;&:focus-visible{outline:1px dashed var(--color-core-charcoal)}}details[open]{.filter-accordion-module--chevron--c5046{transform:rotate(1turn)}}.filter-accordion-module--chevron--c5046{cursor:pointer;height:20px;transform:rotate(180deg);transition:all .45s ease;width:20px}summary{list-style:none}summary::-webkit-details-marker{display:none}.filter-accordion-module--content--96958{padding-bottom:1.6rem}.radio-group-module--radioGroup--e6df7{--color-border-default-disabled:#959697;--color-background-default-disabled:#eaedef;appearance:none;border:none;display:flex;flex-direction:column;gap:.8rem;margin:0 0 2.5rem;padding:0;label{color:inherit;cursor:pointer;display:inline-flex;font-size:1.6rem;gap:.8rem;margin:0}input{appearance:none;background-color:transparent;border:2px solid var(--color-storm);border-radius:100%;box-sizing:border-box;height:2rem;margin:.3rem 0 0;width:2rem}}.radio-group-module--dark--3d3db{color:var(--color-light-sand);input{border:2px solid var(--color-light-sand);&:checked{border-width:5px}}}.radio-group-module--light--519bc{color:var(--color-charcoal-tint);input{border:2px solid var(--color-storm);&:checked{border-color:var(--color-charcoal);border-width:5px}}}.radio-group-module--small--1c4e7{input{height:1.6rem;width:1.6rem;&:checked{border-width:4px}}label{font-size:1.4rem}}.radio-group-module--errorLabel--c8a32{color:var(--color-error-red);margin-bottom:1.7rem;margin-top:.8rem;-webkit-user-select:none;user-select:none}.radio-group-module--error--73c79{input{border-color:var(--color-error-red)}}.radio-group-module--disabled--ca5d9{input{background:var(--color-background-default-disabled);border-color:var(--color-border-default-disabled);cursor:not-allowed;&:checked{border-color:var(--color-border-default-disabled);border-width:2px}}label{cursor:not-allowed}}.toggle-module--toggle--b403f{align-items:center;display:flex;gap:1.2rem;justify-content:space-between}.toggle-module--toggle--b403f.toggle-module--wide--9d2c6{gap:0}.toggle-module--toggleButtonContainer--3f3f0{background-color:var(--color-sand-tint);border-radius:4px;display:flex;gap:.8rem;padding:4px}.toggle-module--wide--9d2c6 .toggle-module--toggleButtonContainer--3f3f0{width:100%}.toggle-module--toggleButton--6071f{align-items:center;background-color:var(--color-transparent);border:1px solid var(--color-transparent);border-radius:4px;color:var(--color-gray-70);cursor:pointer;display:flex;flex:1 1;justify-content:center;min-height:3.5rem;min-width:3.5rem;padding:0;transition:all .2s ease-in-out;>svg{fill:currentColor;height:2.4rem;transition:all .2s ease-in-out;width:2.4rem}&:focus-visible{outline:1px dashed var(--color-charcoal);outline-offset:2px}}.toggle-module--lightVariant--bae00 .toggle-module--toggleButtonContainer--3f3f0{background-color:var(--color-white);border:1px solid var(--color-gray-40)}.toggle-module--lightVariant--bae00 .toggle-module--toggleButton--6071f{color:var(--color-charcoal)}.toggle-module--rounded--70972 .toggle-module--toggleButton--6071f,.toggle-module--rounded--70972 .toggle-module--toggleButtonContainer--3f3f0{border-radius:100rem}.toggle-module--toggleButton--6071f.toggle-module--selected--ffea6{background-color:var(--color-white);border:1px solid var(--color-charcoal);color:var(--color-charcoal)}.toggle-module--lightVariant--bae00 .toggle-module--toggleButton--6071f.toggle-module--selected--ffea6{background-color:var(--color-sand-shade);border-color:var(--color-sand-shade)}.toggle-module--text--d4f73{font-size:1.6rem;font-weight:500;line-height:1.5;margin:8px}.toggle-module--text--d4f73.toggle-module--short--36f23{font-size:1.2rem;line-height:1.2;margin:0}.toggle-module--toggleButtonContainer--3f3f0.toggle-module--short--36f23{align-items:center;max-height:4.4rem;padding:3px}.toggle-module--lightVariant--bae00 .toggle-module--toggleButton--6071f.toggle-module--short--36f23{max-height:32px}.toggle-module--lightVariant--bae00 .toggle-module--toggleButton--6071f.toggle-module--selected--ffea6.toggle-module--lavender--fa762{background-color:var(--color-lavender)}.toggle-module--pricing--b0b21 .toggle-module--toggleButton--6071f.toggle-module--selected--ffea6{background-color:var(--color-charcoal);color:var(--color-white)}.toggle-module--pricingText--424dc{font-size:1.4rem!important;font-style:normal;font-weight:500;line-height:20px}.toggle-module--darkVariant--85dab .toggle-module--toggleButtonContainer--3f3f0{background-color:var(--color-dark-charcoal)}.unified-search-input-module--unifiedSearch--a43fd{flex-direction:column;margin-bottom:1rem;position:relative;width:100%}.unified-search-input-module--unifiedSearch--a43fd.unified-search-input-module--dark--6659f{color:var(--color-charcoal)}.unified-search-input-module--searchIcon--e7680{height:2.4rem!important;left:1.2rem;position:absolute;top:calc(50% - 1.2rem);width:2.4rem}.unified-search-input-module--cancelIcon--23a89{height:1.6rem;width:1.6rem}.unified-search-input-module--cancelButton--38f1c{background-color:var(--color-transparent);border:0;border-radius:2px;cursor:pointer;height:1.6rem;opacity:1;padding:0;pointer-events:all;position:absolute;right:1.2rem;top:calc(50% - .8rem);transition:opacity .2s ease-in-out;width:1.6rem;&:focus-visible{outline:1px dashed var(--color-charcoal);outline-offset:2px}}.unified-search-input-module--input--d0854{background-color:var(--color-white);border:1px solid var(--color-gray-70);border-radius:6px;color:var(--color-charcoal);padding:1rem 3.6rem 1rem 4.4rem;width:100%;&::placeholder{color:var(--color-gray-90)}&:focus-visible{outline:1px dashed var(--color-charcoal);outline-offset:2px}&:placeholder-shown+.unified-search-input-module--cancelButton--38f1c{opacity:0;pointer-events:none}}.unified-search-result-grid-item-module--truncate--3cfb7 .unified-search-result-grid-item-module--description--21f74{-webkit-line-clamp:3;-webkit-box-orient:vertical;display:-webkit-box;overflow:hidden}.unified-search-result-grid-item-module--description--21f74{margin-bottom:1.6rem}.unified-search-result-grid-item-module--truncate--3cfb7 .unified-search-result-grid-item-module--title--11631{-webkit-line-clamp:2;-webkit-box-orient:vertical;display:-webkit-box;overflow:hidden}.unified-search-result-grid-item-module--title--11631{margin-bottom:.8rem;text-decoration:none}.unified-search-result-grid-item-module--divider--0ffa8{border-bottom:1px solid var(--color-sand-shade);flex-grow:1;margin-bottom:1.6rem}.unified-search-result-grid-item-module--pillType--164b2{margin-bottom:1.6rem}.unified-search-result-grid-item-module--searchResult--04d02{background-color:var(--color-white);border-radius:8px;box-shadow:8px 0 0 0 rgba(141,6,6,.5);box-shadow:0 6px 12px 0 rgba(0,0,0,.11);color:var(--color-charcoal);display:flex;flex-direction:column;outline:1px solid transparent;padding:1.6rem;position:relative;text-decoration:none;transition:.2s ease}.unified-search-result-grid-item-module--searchResult--04d02 mark{background:transparent;font-weight:700}.unified-search-result-grid-item-module--searchResult--04d02:hover{box-shadow:1px 1px 9px #dbdbdb!important;transform:scale(1.03)}.unified-search-result-grid-item-module--searchResult--04d02.unified-search-result-grid-item-module--onDarkBackground--999bb:hover{box-shadow:1px 1px 9px var(--color-dark-charcoal)!important}.unified-search-result-grid-item-module--gettingStarted--ea2f0{border-left:8px solid var(--color-core-sky-500)}.unified-search-result-grid-item-module--quickGuide--a1b7f{border-left:8px solid var(--color-lavender)}.unified-search-result-grid-item-module--bestPractice--332c7{border-left:8px solid var(--color-poppy)}.unified-search-result-grid-item-module--liveTraining--905ce{border-left:8px solid var(--color-charcoal)}.unified-search-result-grid-item-module--course--3d67d{border-left:8px solid var(--color-sage)}.unified-search-result-grid-item-module--certificate--287f5{border-left:8px solid var(--color-lemon);.unified-search-result-grid-item-module--title--11631{text-wrap:pretty;max-width:150px}}.unified-search-result-grid-item-module--courseStatus--209cb{align-items:center;display:flex;gap:10px}.unified-search-result-grid-item-module--postContent--3aad1{display:flex;justify-content:space-between}.unified-search-result-grid-item-module--partnerPill--7c760{align-items:center;background-color:#000;border-radius:14px;display:flex;gap:10px;padding:4px 8px}.unified-search-result-grid-item-module--badge--acf3e{margin-right:16px;max-height:59px;max-width:59px;position:absolute;right:0}.unified-search-result-list-item-module--description--bf682{-webkit-line-clamp:3;-webkit-box-orient:vertical;display:-webkit-box;margin-bottom:.8rem;overflow:hidden}.unified-search-result-list-item-module--title--b0466{display:block;margin-bottom:.4rem;padding:0;text-decoration:underline}.unified-search-result-list-item-module--searchResult--93cc2 mark{background:transparent;color:inherit;font-weight:700}.unified-search-result-list-item-module--searchResult--93cc2{color:inherit}.unified-search-results-module--title--53c43{border-bottom:1px solid var(--color-sand);margin-bottom:1.6rem;padding:1.6rem 0 .8rem}.unified-search-results-module--searchResults--fc514{container-name:searchResults;container-type:inline-size;width:100%}.unified-search-results-module--searchResults--fc514.unified-search-results-module--dark--a3c7d .unified-search-results-module--title--53c43{border-color:var(--color-gray-70)}.unified-search-results-module--grid--d88e7{column-gap:4.2rem;display:grid;grid-template-columns:minmax(27rem,1fr);margin-bottom:2rem;row-gap:4rem;@container (min-width: calc(27rem * 2 + 4.2rem)){grid-template-columns:repeat(2,minmax(27rem,1fr))}@container (min-width: calc(27rem * 3 + 4.2rem)){grid-template-columns:repeat(3,minmax(27rem,1fr))}@container (min-width: calc(26.8rem * 4 + calc(3 * 4.2rem))){grid-template-columns:repeat(4,minmax(26.8rem,1fr))}}.unified-search-results-module--list--5affd{display:flex;flex-direction:column;gap:4rem;margin-bottom:2rem}.unified-search-results-module--viewAllButton--c3dff{margin-bottom:3.2rem}.unified-search-results-module--viewMoreButton--a8cc5{margin-top:1.6rem}.unifiedSearchNoResults-module--unifiedSearchNoResults--624bf{padding-top:1.2rem}.unifiedSearchNoResults-module--title--8ecd3{font-size:1.8rem;font-weight:500;line-height:2.8rem;padding-bottom:.8rem}.unifiedSearchNoResults-module--subTitle--7196e{margin-bottom:4rem}.unifiedSearchNoResults-module--suggestedSearchesTitle--7cfd7{font-size:1.8rem;font-weight:500;font-weight:400;line-height:2.8rem;margin-bottom:.5rem}ul.unifiedSearchNoResults-module--suggestedSearches--41280{list-style-type:none;padding:0;li{align-items:center;display:flex;gap:.8rem;margin-bottom:1.6rem;svg{height:20px;margin-top:3px}}}.checkbox-module--checkboxContainer--20824{--color-border-default-disabled:#959697;--color-background-default-disabled:#eaedef;display:flex;gap:1.6rem}.checkbox-module--checkbox--d49b4{position:relative;label{cursor:pointer;font-size:1.6rem}.checkbox-module--checkboxLabel--5b6f9.checkbox-module--error--2ba0c{border-color:var(--color-error-red)}.checkbox-module--checkboxLabel--5b6f9{background-color:inherit;border:2px solid;border-color:inherit;border-radius:.6rem;height:2rem;margin-top:.3rem;position:absolute;width:2rem}input[type=checkbox]{visibility:hidden}input[type=checkbox]:checked+.checkbox-module--checkboxLabel--5b6f9{background-color:inherit;border-color:inherit}input[type=checkbox]:checked+.checkbox-module--checkboxLabel--5b6f9:after{opacity:1}}.checkbox-module--dark--2d6f3{color:var(--color-white);.checkbox-module--checkboxLabel--5b6f9{border:2px solid var(--color-white)}.checkbox-module--checkboxLabel--5b6f9:after{border:2px solid var(--color-charcoal);border-right:none;border-top:none;content:"";height:.5rem;left:.3rem;opacity:0;position:absolute;top:.4rem;transform:rotate(-45deg);width:1rem}input[type=checkbox]:checked+.checkbox-module--checkboxLabel--5b6f9{background-color:var(--color-white);border-color:var(--color-white)}}.checkbox-module--light--85984{color:var(--color-charcoal);.checkbox-module--checkboxLabel--5b6f9{border:2px solid var(--color-gray-70)}.checkbox-module--checkboxLabel--5b6f9:after{border:1.5px solid var(--color-white);border-right:none;border-top:none;content:"";height:.5rem;left:.3rem;opacity:0;position:absolute;top:.4rem;transform:rotate(-45deg);width:1rem}input[type=checkbox]:checked+.checkbox-module--checkboxLabel--5b6f9{background-color:var(--color-charcoal);border-color:var(--color-charcoal)}}.checkbox-module--small--a2292{.checkbox-module--checkboxContainer--20824{gap:1rem}.checkbox-module--checkboxLabel--5b6f9{height:1.6rem;width:1.6rem}label{font-size:1.4rem}.checkbox-module--checkboxLabel--5b6f9:after{left:.1rem;top:.2rem}}.checkbox-module--error--2ba0c{color:var(--color-error-red)}.checkbox-module--disabled--638c7{.checkbox-module--checkboxLabel--5b6f9{background:var(--color-background-default-disabled);border-color:var(--color-border-default-disabled)}label{pointer-events:none}}.tableOfContents-module--tableOfContents--8cbb7{position:sticky}.tableOfContents-module--tableOfContents--8cbb7 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Comprender la significación estadística en las campañas de Klaviyo | Centro de ayuda de Klaviyo Qué aprenderás Qué aprenderás
Aprenda a saber si una prueba A/B se considera estáticamente significativa o no. Por ejemplo, si una variación de la campaña A tiene una tasa de apertura del 15% y la variación B tiene una tasa de apertura del 14%, ¿cómo puede saber con certeza si la variación A o la B funcionaron mejor?
Nota sobre la protección de privacidad de Apple Mail Nota sobre la protección de privacidad de Apple Mail
Con el lanzamiento de iOS15, macOS Monterey, iPadOS 15 y WatchOS 8, Apple Mail Privacy Protection (MPP) ha cambiado la forma en la que recibimos los datos de la tasa de apertura de tus correos electrónicos al preobtener nuestro píxel de seguimiento. Con este cambio, es importante entender que las tasas de apertura se inflan.
Con respecto a las pruebas A/B, prevemos que nuestras herramientas deberían tener en cuenta estas tasas de apertura infladas; sin embargo, es posible que necesite un umbral más alto para alcanzar la significación estadística. Si realiza regularmente pruebas A/B Y tiene más de un ~45% de aperturas en Apple Mail, le sugerimos que cree un informe personalizado que incluya una propiedad MPP. También puede identificar estas aperturas en sus segmentos de abonados individuales.
Para obtener información completa sobre las aperturas de MPP, consulta nuestro documento iOS 15: Guía sobre cómo prepararse para los cambios de Apple .
Categorías de significación estadística Categorías de significación estadística
La significación estadística es cuando Klaviyo es matemáticamente capaz de determinar si una variación producirá un mejor rendimiento. Para las campañas, Klaviyo observa tanto el número de personas que recibieron un mensaje como la probabilidad de victoria, que es la probabilidad de que una variación produzca mejores resultados en función de lo bien que supere a la(s) otra(s) variación(es).
Cuando realice pruebas A/B, debe evitar cualquier factor que pueda influir significativamente en su audiencia ; por ejemplo, no vuelva a realizar pruebas cerca de un fin de semana festivo, cuando es mucho más probable que su audiencia esté buscando sus correos electrónicos.
Cuando se trata de campañas de pruebas A/B, existen cuatro categorías para la significación estadística:
Estadísticamente significativo
Prometedor
No es estadísticamente significativo
Inconcluso
En las próximas secciones, repasaremos cuándo una prueba entra en cada una de estas categorías.
Estadísticamente significativo Estadísticamente significativo
La etiqueta estadísticamente significativa en su prueba A/B significa que es muy probable que una determinada variación de su prueba gane a la(s) otra(s) opción(es). También indica que sería capaz de reproducir los resultados y podría aplicar lo aprendido a sus futuros envíos.
Para las campañas de Klaviyo, el resultado de una prueba A/B se considera estadísticamente significativo cuando:
50 personas han recibido cada variante.
La probabilidad de ganar es de al menos el 90%.
Esto garantiza que una muestra suficientemente grande de destinatarios haya visto la prueba A/B y que la variación ganadora haya superado ampliamente a la otra u otras en la métrica ganadora elegida (que, para las campañas, es la tasa de apertura, la tasa de clics o la tasa de pedidos realizados).
Por ejemplo, digamos que estás probando si un emoji en el asunto de correo electrónico afecta o no a la tasa de apertura. Los resultados de la prueba muestran que la variante ganadora es la que tiene el emoji y hay una etiqueta verde de significación estadística. En este caso, puedes estar seguro de que un asunto de correo electrónico con un emoji funcionará sistemáticamente mejor que uno sin emoji: y no hace falta volver a probarlo.
Sin embargo, siempre debe utilizar su mejor criterio a la hora de actuar en función de los resultados de la prueba. Si está enviando un mensaje más serio o sombrío, por ejemplo, puede que no sea apropiado utilizar un emoji.
Prometedor Prometedor
Cuando los resultados son prometedores, parece que una variación funciona mejor que la otra u otras, pero las pruebas por sí solas no son lo suficientemente sólidas. Si una prueba se considera prometedora, no aparecerá ninguna etiqueta indicándolo; sin embargo, verá una alerta que le indicará que debe volver a realizar la prueba.
Si el resultado de una prueba es prometedor, debería realizar otra prueba A/B para tener más certeza. Por ejemplo, volviendo al ejemplo del emoji anterior, si los resultados son prometedores, vuelva a realizar esta prueba. Si sigue viendo resultados prometedores a favor del emoji después de varias pruebas A/B, puede confiar en que los emojis tienen un impacto leve pero positivo en su público, y debe seguir utilizándolos en las campañas.
Para las campañas, el resultado de una prueba A/B se considera prometedor cuando:
50 personas han recibido cada variante.
La probabilidad de ganar oscila entre el 75% y el 89%.
No es estadísticamente significativo No es estadísticamente significativo
Si algo no es estadísticamente significativo, una variante vence a la otra u otras en la prueba sólo por una pequeña cantidad y es posible que no puedas reproducir el resultado en otra prueba.
Para nuestro ejemplo, esto puede significar que la variante con el emoji venció a la(s) variante(s) sin emoji, pero sólo por muy poco; no lo suficiente para que el resultado de la prueba sea significativo.
En este caso, recomendamos volver a probar este factor 2 ó 3 veces más y vigilar de cerca los resultados.
Si sigues viendo que el resultado de la prueba no es estadísticamente significativo, no continúes con la prueba; en lugar de ello, pasa a las pruebas A/B de otro tema. Si una prueba entra en esta categoría, en la página de resultados de la prueba A/B aparecerá una etiqueta gris que dirá No estadísticamente significativo .
Para las campañas, se considera que el resultado de una prueba A/B no es estadísticamente significativo cuando
La probabilidad es inferior al 75% y al menos 1.800 personas recibieron cada variante. O
Menos de 1.800 han recibido cada variante, la diferencia porcentual entre la variante líder y la segunda es del 4% o menos, y la probabilidad de victoria es inferior al 60%.
Inconcluso Inconcluso
Si una prueba no es concluyente, significa que no hay suficiente información para determinar si algo es estadísticamente significativo o no. Si los resultados de la prueba no coinciden con ninguno de los criterios de las opciones anteriores, caerá en el cubo de los no concluyentes. Puede visualizar esto utilizando el árbol de decisión que se muestra en la siguiente sección. Tenga en cuenta que las pruebas no concluyentes no mostrarán una etiqueta que indique si la prueba fue estadísticamente significativa o no en la página de resultados.
En este caso, es posible que desee ampliar su audiencia para cualquier prueba de seguimiento. Si tiene un grupo pequeño con el que está haciendo la prueba, interprete los resultados como mejor le parezca y vuelva a hacer la prueba para comprobar que lo que ha descubierto es exacto. Además, céntrese en conocer a sus suscriptores por otros medios; por ejemplo, encuestas, sondeos, etc.
Árbol de decisión de significación estadística Árbol de decisión de significación estadística
El siguiente árbol de decisiones muestra cuándo una prueba A/B entrará en cada categoría. Las líneas verdes indican que la respuesta es "sí", mientras que las rojas representan "no".
Recursos adicionales Recursos adicionales
Obtenga más información sobre los resultados de las pruebas A/B en este artículo .
Consulte las mejores prácticas para las pruebas A/B .
Vea cómo realizar pruebas A/B en sus correos electrónicos:
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