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Learn how to create a product feed in Klaviyo in order to use product recommendations in your messaging. Product feeds take in data from your product catalog and customer behavior (e.g., the products they’ve viewed or purchased in the past) and use this information to provide custom product recommendations for your subscribers.
Learn how to use the catalog tag, which allows you to reference specific product information from your catalog within your emails, SMS, and push messages. This is useful when you want to create custom product recommendations, or cross-reference product information. For example, if you're using your own recommendation engine, you can pass your own product recommendations as event or profile data to Klaviyo, and then utilize that data in templates.