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Our Magento 1 integration documents cover syncing a Magento sign-up form to a Klaviyo list for any future subscribers. This article covers uploading any existing subscribers to your Klaviyo list.
Learn what Magento 1 data is imported into Klaviyo when you integrate the two platforms. Klaviyo's integration with Magento pulls in all of the historical data in your Magento store at the time of your initial historic sync. Once enabled, the integration will begin to sync metrics and customer data in near real-time. Examples of this data include the information associated with past placed orders, fulfilled orders, etc.
Learn about what Magento 1 data is synced into Klaviyo, along with examples of how you can use that data in flows. When you integrate your Magento 1 account with Klaviyo, you'll have access to both historic and dynamic Magento 1 data that you can use in Klaviyo to personalize your customers' experience. There are many excellent ways to do this through the use of Klaviyo flows.