Advertising Strategy

Overview Facebook and Instagram are powerful advertising channels that can be an effective part of your Owned Marketing strategy. Owned Marketing is about taking ownership of your company’s growth ...

Overview When creating Facebook Custom Audiences, keep in mind that Facebook and Instagram are complimentary channels on your customer journey. Syncing your first-party customer data to a Facebook ...

Overview You can use advanced targeting strategies to engage your customers creatively, targeting them on multiple channels. In this guide, we’ll walk through examples of how to use advanced target...

Overview You can export your Klaviyo customer lifetime value (CLV) data for a particular list or segment, then upload this list or segment as a custom audience to Facebook. Because you're including...

A A/B Testing: A method of comparing different options to determine which is the most successful at achieving a goal (like opens, clicks, or purchases). For example, a marketer may A/B test two su...