Syncing to Facebook Audiences
Overview
When creating Facebook Custom Audiences, keep in mind that Facebook and Instagram are complimentary channels on your customer journey. Syncing your first-party customer data to a Facebook ...
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Guide to Advanced Targeting on Facebook and Instagram
Overview
You can use advanced targeting strategies to engage your customers creatively, targeting them on multiple channels. In this guide, we’ll walk through examples of how to use advanced target...
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How to Create a Value-Based Lookalike Audience with Klaviyo CLV
Overview
Using CLV data from Klaviyo, you can create a value-based lookalike audience on Facebook. Essentially, when you export a list or segment from Klaviyo, you can upload it as a Facebook custo...
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Advertising Glossary
A
A/B testing: a method of comparing different options to determine which is the most successful at achieving a goal (like opens, clicks, or purchases). For example, a marketer may A/B test two sub...
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