Advertising Strategy

You will learn Learn how to determine your Facebook Audience sync strategy. When creating Facebook Custom Audiences, keep in mind that Facebook and Instagram are complimentary channels on your cust...

You will learn Learn how to enable advanced targeting on Facebook and Instagram. Advanced targeting strategies can engage your customers creatively, targeting them on multiple channels.  Learn how...

You will learn Learn how to create a value-based lookalike audience in Facebook Advertising using CLV (customer lifetime value) data from Klaviyo. Essentially, when you export a list or segment fro...

You will learn Learn about what common advertising terms and initialisms mean. For Klaviyo-specific terms, consult our Klaviyo glossary, or for technical terms, consult our technical glossary.  A A...