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Learn how to migrate your existing branded sending domain (also known as a dedicated sending domain) from a previous email service provider (ESP) to Klaviyo.
Learn the next steps you can take after completing the warming process to continue building a successful engagement strategy.
Learn more about the process for warming and setting up dedicated IP addresses. Dedicated IP addresses (not to be confused with dedicated sending domains) are used by Klaviyo managed accounts that meet certain sending criteria on Klaviyo. The main benefit of using a dedicated IP address is that the reputation of the IP address can only be influenced by the single account that is using it. Learn more about the benefits and drawbacks of using a dedicated IP. To learn if you qualify for a dedicated IP and more details about the warming process, please reach out to your Customer Success Manager for more information. And for more information on plans and success support, read more about how our free and paid plans differ.
Learn more about the differences between warming and ramping, and when to perform either as you start with email marketing or edit your sending infrastructure. These terms are often used interchangeably, but it’s important to understand the differences of when they are specifically applied.
Learn about guided warming in Klaviyo, which makes it easy to warm your sending infrastructure.Warming your sending infrastructure trains inbox providers to view you as a “good sender.” This is essential any time you move to a new email service provider (ESP). In Klaviyo, we aim to make this as seamless as possible by offering guided warming to accounts who meet the prerequisites listed below.
Learn how to change the sender email address and sender name in your Klaviyo account.
Learn about the platform introduction process in Klaviyo; an alternate warming method if you cannot use standard warming.
Learn about how to warm your sending infrastructure in Klaviyo. Warming your sending infrastructure trains inbox providers to view you as a good sender, and is essential any time you move to a new email service provider.
Learn how to set up a branded sending domain (also known as a dedicated sending domain) so that when emails reach inbox providers, they will appear to come from your brand instead of Klaviyo.
Learn how to choose the right warming process in Klaviyo, so you can establish a strong initial sender reputation and be viewed favorably by inbox providers.
Learn how to set up dedicated click tracking and best practices when doing so. Dedicated click tracking allows you to show your own domain on click tracking links rather than the default Klaviyo domain.