Review and Understand Your WooCommerce Data

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Data Synced with the WooCommerce Integration

This article covers the data that is synced when you integrate your WooCommerce store with your Klaviyo account. After you've set up the integration navigate to your account's Metrics tab and you will see all of the metrics in your account. The metrics with a WooCommerce icon are synced from your WooCommerce integration. Each metric is covered individually below.


Started Checkout

This event tracks when one of the following occurs:

  • A customer is logged into their account, has added something to their cart, then views the checkout page
  • A customer adds something to their cart, views the checkout page, enters a billing email address

Klaviyo captures the value of a cart at time of checkout, as well as other pertinent details of a customer's cart that you can leverage for personalized Abandoned Cart emails.

We will also generate a key that allows you to create a link that rebuilds the customer's cart in case they return to their cart via an email triggered by this event on another device. You can create this link using the following URL parameter:

?wck_rebuild_cart={{ event.extra.CartRebuildKey }}

Placed Order

This event tracks when a customer completes the checkout process and creates an order in your WooCommerce store. Klaviyo records a Placed Order event when we sync an order with the status of processing.

The event Klaviyo tracks includes all product information captured by WooCommerce so that you can use this detailed data in purchase follow up emails. You can filter and target Placed Order events based on the following criteria:

  • $value: The value of the order
  • ItemNames: The names of the products in someone's order, e.g., t-shirt or pants
  • IsDiscounted: Order has been discounted; true or false
  • UsedCoupon: A coupon was used on the order, e.g., true or false
  • ItemCategories: The categories to which the items in the cart belong
  • ShippingMethods (if any)
  • Coupons (if any)

Fulfilled Order

This event tracks when you mark an order as "shipped" in your WooCommerce store. Klaviyo records a Fulfilled Order event when we sync an order with the status of completed.

The event Klaviyo tracks includes all of the product information about the items someone purchased including product names, images, and variable product information so you can use that information in purchase follow up emails. You can filter and target Fulfilled Order events based on the following criteria:

  • $value: The value of the order
  • ItemNames: The names of the products in someone's order, e.g., t-shirt or pants
  • IsDiscounted: Order has been discounted; true or false
  • UsedCoupon: A coupon was used on the order, e.g., true or false
  • ItemCategories: The categories to which the items in the cart belong
  • ShippingMethods (if any)
  • Coupons (if any)

Ordered Product

This event is tracked when a customer places an order, but one event is tracked for each item someone purchases. For example, if someone buys a t-shirt and a pair of pants, one Placed Order event is tracked and two Ordered Product events -- one event for the t-shirt and one event for the pants.

The event Klaviyo tracks includes detailed information about each product someone purchases. This is useful when creating behavioral segments based on product options and other detailed information that's not available in the Placed Order event. You can filter and target Ordered Product events based on the following criteria:

  • $value: Value of the item
  • ProductId: The custom ID of a product in your WooCommerce store, e.g., 1321
  • SKU: The SKU of the product in your store, e.g., REDMEDIUMTSHIRT
  • Name: The name of a product in your store, e.g., Red T-shirt
  • Quantity: The quantity of the item ordered
  • Categories: List of categories

Viewed Product

This event is tracked when a customer views a product. This is useful if you'd like to set up a Browse Abandonment flow or build segments based on product browsing data.

Customer Data and Custom Properties

For each customer in your WooCommerce account, a profile is created in your Klaviyo account. Customer information including first name, last name, and location is added to this profile.

Klaviyo syncs all customers that are currently subscribed to your WooCommerce newsletter list. It is important to ensure that any customer already on your WooCommerce newsletter list has consented to receive marketing emails.

In addition, there are also custom properties that are added to each Klaviyo profile. You can use these properties in segments and flows.

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