Getting ready for GDPR

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Introduction

The release of GDPR is having far reaching implications across a number of business, but no more so than with ecommerce and email marketing. This presentation digs into some of the GDPR details — of course, you’ll want to consult your lawyer as well.

Slides

Make it happen

First step, reach out to your existing EU subscribers and make sure you take the time to send them a re-permissioning campaign before the official release of GDPR on May 25th.

Next, upgrade your signup process to be GDPR compliant by collecting specific consent information from your customers. GDPR is your opportunity to show your customers you're treating their data seriously by offering clear and explicit consent options.

Upgrade your personalization by offering GDPR re-permissioning information in multiple languages.

Still have questions? We've got answers in our GDPR FAQ.

If all of this is not enough, dig into our blog series on GDPR, and wow your friends with your in depth knowledge.

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