How to take a random sample of a list or segment
Estimated 1 minute read
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Updated Jul 7, 2025, 10:22 AM EST
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Learn how to take a random sample from a list or segment in Klaviyo. This can be useful when running a contest or giveaway, or when you'd like to send a message to a random subset of an audience.
Take a random sample of a list or segmentTake a random sample of a list or segment
- Navigate to Audience > Lists & segments tab of your account.
- Click a list or segment.
- In the upper right-hand corner of your screen, click either:
-
Manage Segment > Sample Segment Members (for a segment).
or -
Manage List > Sample list members (for a list).
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Manage Segment > Sample Segment Members (for a segment).
- Input how many people you would like to be included in this sample in the Sample size field.
- Click Create List.
The new list created with the random sample of profiles will have double opt-in enabled by default.
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