How to take a random sample of a list or segment

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Learn how to take a random sample from a list or segment in Klaviyo. This can be useful when running a contest or giveaway, or when you'd like to send a message to a random subset of an audience. 

Take a random sample of a list or segment

  1. Navigate to Audience > Lists & Segments tab of your account. 
  2. Click a list or segment.
  3. In the upper right-hand corner of your screen, click Manage List > Sample List Members (for a list) or Manage Segment > Sample Segment Members (for a segment).
    The Sample List Members option in Klaviyo
  4. Input how many people you would like to be included in this sample in the Sample size field.
    The sample creation modal for a list
  5. Click Create List.

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