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Understanding how GDPR affects SMS in Europe
Learn about best practices for SMS marketing in the European Union (EU).
Understanding how UK GDPR and PECR affect SMS
Learn how local compliance laws including GDPR and PECR affect SMS marketing in the UK. SMS in the EU is regulated by the General Data Protection Regulation (GDPR), and SMS in the UK is regulated by the UK General Data Protection Regulation (UK GDPR). Additionally, in the UK, the Public and Electronic Communications Regulations 2003 (PECR) applies to the sending of marketing texts to individuals. While these laws are most commonly associated with data protection, they also dictate how to gather proper consent and what to include in your SMS messages.