Custom Platform How-Tos

Overview While we recommend using Klaviyo's integrations with tools such as Shopify, Magento, Bigcommerce, and our API for custom integrations, it's also possible to manually add event data to Klav...

Overview When adding an event or profile property to Klaviyo via the API or by uploading a CSV file, there are specific date and time formats that Klaviyo will recognize. Note that this does not ap...

Overview In Klaviyo, there is no difference between transactional and non-transactional metrics in relation to the types of messaging they result in. You can trigger marketing content and transacti...

Overview While our prebuilt integrations offer some common on site events by default, you may have other event information that you'd like to track. This guide will review some examples of addition...

Overview If you’re building a custom integration to Klaviyo using our JavaScript and server-side APIs, here are some common questions and answers to keep in mind. How should I name my metrics? We r...