How to sync Shopify segments to Klaviyo
Learn how to sync Shopify segments to Klaviyo. Shopify customers can sync segments built in Shopify to Klaviyo as lists. These lists:
- Reflect a point in time sync from Shopify to Klaviyo.
- Do not update as segment membership changes in Shopify, or if segments are deleted.
- Do not sync members from Klaviyo to Shopify.
Before you begin
Before you can sync segments from Shopify to Klaviyo, you’ll need to:
Segments will sync to the Klaviyo account that your Klaviyo app embed is connected to in Shopify.
Sync a segment
To sync a segment from Shopify to Klaviyo:
- In your Shopify admin, navigate to Customers > Segments.
- Select the segment you want to use from the list.
- Click Use segment.
- Select Klaviyo.
- Review the popup that appears and click Create list.
- You’ll be redirected to the new list in Klaviyo. List membership may take some time to sync.
Repeat the process above to sync additional segments.
Additional resources
- Understanding the difference between segments and lists
Learn the difference between segments and lists, which are 2 Klaviyo tools you can use to keep track of your subscribers and contacts. Segmentation is one of the most important aspects of your Klaviyo account. Not only can you get extremely granular with your data, but segmentation happens fast, allowing you to get back to your data-driven marketing. That being said, it is important to understand the difference between segments and lists when getting started with Klaviyo.
- Getting started with Shopify
Learn how to integrate Klaviyo with Shopify in order to bring your customer profile and order data into Klaviyo and reach customers with targeted messaging. Additionally, enable Klaviyo onsite tracking and sign-up forms, and sync data from Klaviyo to Shopify.