How to enable and use rich snippets with Klaviyo Reviews
You will learn
Learn what rich snippets are and how to enable them to feature your reviews data in search results and improve SEO.
About rich snippets
Rich snippets are search results that include extra information, such as a product’s star rating and review count. When you enable rich snippets in Klaviyo, it adds code to your product pages that helps search engines read and interpret your reviews data. However, using rich snippets does not guarantee that the search engine will display this data every time your page appears in search results.
When you use rich snippets, you may see information like star rating and number of reviews below your search listing. Additional product information like price and shipping times may be visible depending on your tech stack; these details are not provided by Klaviyo.
How to enable or disable rich snippets
Make sure your product pages include Klaviyo’s Product reviews widget, or the separate review summary or review list widget. A Star rating widget alone does not add rich-snippet data. The product must have at least 1 review for Klaviyo to add this data.
Rich snippets are disabled by default. To enable or update your rich snippet settings:
- Navigate to Reviews.
- Select Reviews settings.
- Select Syndication.
- Under Google, toggle the Enable Rich Snippets setting on or off.
- Click Save changes.
Outcome
When you enable this setting, Klaviyo adds reviews data to your product pages through the reviews widget. You may see a product’s star rating and number of reviews appear beneath your product page listings in search results. This setting is separate from syncing a reviews feed to Google Shopping.
Additional resources
- How to sync reviews to Google Shopping
Learn how to sync reviews with Google Shopping so shoppers from across the web can see your customer ratings. This process can take upwards of 2 weeks to complete, so start the process early. However, if you've previously synced reviews to Google Shopping through another provider, they will continue to display in search results throughout the migration process.
- Klaviyo Reviews metafields for Shopify reference
Learn how to use metafields to customize Klaviyo Reviews content on your site. Metafields are Shopify’s tool for storing custom variables for use across your site, including on product pages.