In Klaviyo, you can create a full-page form that serves as a landing page on its own called a subscribe page.
To create a full-page subscribe form for a list, click on the list and navigate to the Subscribe & Preference Pages tab from the header navigation menu. Here, you can customize the styling of your subscribe page and add custom fields.
You cannot currently collect SMS consent on a subscribe page.
Style and Add Fields to a Subscribe Page
The subscribe page builder allows you to update basic page styling options, customize certain form styles, and add fields:
- In the Basics tab of the Style/Design section, you can adjust the styling of the page itself, as well as the header, text, and link styles.
- From the Forms tab of the Style/Design section, you can adjust the styling of your form's buttons and fields.
- Klaviyo supports a variety of field types as you look to build out your form — you can add basic text fields, as well as checkboxes, radio buttons, and dropdown menus.
Klaviyo supports a few special field names that will add common personal information to someone's Klaviyo profile. The special fields are listed below — make sure to use the syntax displayed here when adding these fields to your form:
- $first_name: First name
- $last_name: Last name
- $phone_number: Phone number
- $organization: Company or organization someone is affiliated with
- $title: Occupation title at a company or organization
The special syntax above should be used for the "Field Property" input. For example, to add a text field to collect the subscriber's phone number.
You can collect custom properties using these same fields if you don't use the above syntax.
Embed a Subscribe Page
After you have designed your subscribe page, you can share a link to the Klaviyo-hosted page or embed the page as a form on your site.
To embed this page on your website, simply copy the following snippet of code to your site and replace SUBSCRIBE_URL with the URL for your page.
You can find the URL for your page in a box above the page itself, with a button that says, "Copy URL".