You will learn

Learn how to locate a list's subscribe link, which you can share with potential email subscribers to enable them to sign up for your email marketing.

A subscribe page is a Klaviyo-hosted sign-up page available for every list in your account. Lists use your account's default subscribe page unless you customize consent pages for that list. While you may choose to use popups, flyouts, or embedded forms on your website, you can also share a link to this subscribe page in emails or social media posts as an alternative way to grow your email list.

Find the subscribe link for your list

To find the subscribe link for a list:

  1. Click the Audience dropdown in the left-hand navigation.
  2. Select the Lists & segments option.
  3. Click into a list. Check the Type column to ensure you're selecting a list, not a segment.

Audience type column.jpg
Audience type column.jpg
  1. Navigate to the Sign-up forms tab.
The signup forms tab of a Klaviyo list
The signup forms tab of a Klaviyo list
  1. Find the Subscribe page section, then follow the option below that matches what you see:
  • If you see a Subscribe page row without a Hosted page label, click Subscribe page.
subscribe page.jpg
subscribe page.jpg
  1. In the sidebar to the left of the subscribe page editor, click Copy URL.
copy subscribe url.jpg
copy subscribe url.jpg
  • If the row has a Hosted page label, open the row's 3-dot menu and select Copy URL.
  • If you don't see a Subscribe page row, click Copy Subscribe Page URL. You don't need to customize the page to copy its link.
copy subscribe url default pages.jpg
copy subscribe url default pages.jpg

After following these steps, the URL will be copied to your clipboard and you can paste it wherever you’d like.

Additional resources

  • Advanced segmentation reference

    Learn effective advanced segmentation strategies that provide insights into your customer base and create highly personalized experiences for your subscribers.

  • Understanding unsubscribes and resubscribes

    Learn about unsubscribes in Klaviyo, and how to manually unsubscribe contacts yourself.

  • How to collect consent via Instagram

    Learn how to collect email and SMS subscribers on Instagram through a link that opens up a subscribe page when a user taps on it. When someone views one of your Instagram stories and clicks on the link, it will bring them to a form where they can subscribe to hear more from your brand.

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