How to Integrate with KickoffLabs

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This article will walk you through enabling the built-in KickoffLabs integration in Klaviyo. Enabling this integration will allow you to sync leads and data from the KickoffLabs forms you select. As a part of the integration, you’ll have the option to sync your KickoffLabs leads list to a list in your Klaviyo account.

Enable the KickoffLabs Integration

In your Klaviyo account, click the Integrations tab and search for KickoffLabs. Click Enable Integration.

KickoffLabs integration

Select the checkbox next to Subscribe people who fill out a form to a Klaviyo list to sync your KickoffLabs leads to a specific Klaviyo list. Choose the list you’d like to sync your initial leads to from the dropdown, then click Connect KickoffLabs.

Connect to KickoffLabs

Copy the URL generated in the Sync with Kickoff Labs section to create a webhook in your KickoffLabs account.

Generate webhook URL for KickoffLabs integration

Set up KickoffLabs Webhooks

In your Kickoff Labs account, navigate to the campaign you want to integrate with Klaviyo. On the right hand side of the campaign screen, click on the Integrations drop down, then click Push Leads To, and select Send Webhook Notifications.

Select the campaign to add Klaviyo webhook URL to

Paste the webhook URL you created above into the text box. Click Update Webhook URLs.

Add Klaviyo webhook and save

You've now completed the integration with Kickoff Labs.

Monitor KickoffLabs Sync

You can test that your integration is working by filling out your KickoffLabs form with a test email account, then navigating to the Dashboard > Activity Feed tab in your Klaviyo account to see the data.

Test KickoffLabs webhook integration

Gain additional insight from the KickoffLabs article on sending new KickoffLabs leads to Klaviyo.

KickoffLabs Metrics

Currently, Klaviyo syncs one metric with Kickoff Labs: Filled Out Form.

Filled out form metric from KickoffLabs

This metric shows you the following:

  • Who filled out the form
  • When this person filled out the form
  • The URL of the filled out form

All data collected through the form's fields will be appended to each subscriber profile in Klaviyo under Custom Properties. To view this data, navigate to Analytics > Metrics, and select KickoffLabs from the dropdown. Select Filled Out Form and click into the Activity Feed.

Additional Resources

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