This article will walk you through enabling the built-in KickoffLabs integration in Klaviyo. Enabling this integration will allow you to sync leads and data from the KickoffLabs forms you select. As a part of the integration, you’ll have the option to sync your KickoffLabs leads list to a list in your Klaviyo account.
Enable the KickoffLabs Integration
In your Klaviyo account, click the Integrations tab and search for KickoffLabs. Click Enable Integration.
Select the checkbox next to Subscribe people who fill out a form to a Klaviyo list to sync your KickoffLabs leads to a specific Klaviyo list. Choose the list you’d like to sync your initial leads to from the dropdown, then click Connect KickoffLabs.
Copy the URL generated in the Sync with Kickoff Labs section to create a webhook in your KickoffLabs account.
Set up KickoffLabs Webhooks
In your Kickoff Labs account, navigate to the campaign you want to integrate with Klaviyo. On the right hand side of the campaign screen, click on the Integrations drop down, then click Push Leads To, and select Send Webhook Notifications.
Paste the webhook URL you created above into the text box. Click Update Webhook URLs.
You've now completed the integration with Kickoff Labs.
Monitor KickoffLabs Sync
You can test that your integration is working by filling out your KickoffLabs form with a test email account, then navigating to the Dashboard > Activity Feed tab in your Klaviyo account to see the data.
Gain additional insight from the KickoffLabs article on sending new KickoffLabs leads to Klaviyo.
Currently, Klaviyo syncs one metric with Kickoff Labs: Filled Out Form.
This metric shows you the following:
- Who filled out the form
- When this person filled out the form
- The URL of the filled out form
All data collected through the form's fields will be appended to each subscriber profile in Klaviyo under Custom Properties. To view this data, navigate to Analytics > Metrics, and select KickoffLabs from the dropdown. Select Filled Out Form and click into the Activity Feed.