How to set up coupons for Square

You will learn

Learn how to create Square Online static coupon codes. Then, add coupon codes to your Klaviyo emails to incentivize new subscribers and past customers to make a purchase.

Before you begin

A static coupon code means that there's a single code for all customers to use (e.g., Welcome20). Everyone will receive the same code to use on your website. Static codes are easy to remember and use; however, they can be shared out, which can dampen exclusivity.

Create a static coupon code

To create a static code in your Square Online account:

1. Navigate to your Square Online admin.
2. Click Items > Coupons.
3. Click Add Coupon.
4. Enter the following details:
   • Coupon code
   • Total number of coupons available
   • Limit coupon per customer
   • Start date
   • Expiration date
   • Coupon type
   • What is discounted?
   • Percentage off, etc. (depending on the discount type)
     

5. Click Save.

Use the coupon code in an email

To share the coupon you just created, we recommend displaying the code on a button in your Klaviyo email:

1. For the coupon you just created, click Share > Copy link.
2. Open your email in Klaviyo’s drag-and-drop editor.
3. Drag a Button block from the sidebar into your email, then click the block to open its settings.
4. Under Button text, enter the coupon code in the Text field and paste the link you copied from Square into Link address.

5. Click Preview to review the coupon code and button. Return to the editor and check that your changes have saved before leaving.

Coupon strategy

Use a large font and a contrasting color so the coupon stands out. Include a text block above or below the coupon to explain the discount and how to use the code.

There are a few things to keep in mind when using static coupons:

• Set an expiration date in Square to limit how long customers can use the coupon, and make that date visible in your email. If you replace the coupon code every few weeks, update the code and link in any emails that still use it.
• Klaviyo doesn't manage any of the specifics about how your coupons function, including the code, expiration date, discount amount, etc. All of this information is managed inside of your Square Online store.
• If you're offering a coupon for a specific product, include a link to the product page so your customers can easily click through your email to make a purchase.

Outcome

You’ve now learned how to create a static coupon code in Square Online and use it in Klaviyo messaging.

Additional resources