Source value reference
You will learn
Learn about the source ($source) profile property to better understand how your subscribers signed up. Klaviyo automatically assigns a $source property for profiles added using certain methods. For example, a profile’s $source is set to API if they were added through Klaviyo’s API, or set to Manually Initiated if you added them manually.
Certain integrations and subscribe methods are tracked using a number, rather than a text description. The chart below outlines what these numbers mean.
Using special $source values
When creating a segment or flow filter based on $source, you may need to use these numbers to identify the sources you’d like to include.
To check if you’ll need to use a number versus a text value, start creating a segment with this definition: Properties about someone > $source > equals. Click into the Dimension value field to see a list of options. If you see numbers like the ones below (and don’t see the relevant text value), you’ll need to use the special number value in your segment definition.
To check a specific profile’s source, navigate to their their profile. Locate the $source property and try to edit the value. If a number is shown in the edit field, then that number must be used in any $source-based segments you’d like to include them in.
Note that the value set for $source on a profile is overwritten when profiles takes actions that set this field. For example, submitting a form would update the existing $source value on the profile to reflect the form submission.
Values are set when a profile subscribes or unsubscribes through the associated method.
$source value reference
$source Value | Profile Source |
-1 | Unknown (subscribe) |
-2 | Modal (subscribe) |
-3 | Flyout (subscribe) |
-4 | Embedded Form (subscribe) |
-5 | Subscribe Page (subscribe) |
-6 | Manually Initiated (subscribe) |
-7 | Twitter (subscribe) |
-8 | Integration (subscribe) |
-9 | API (subscribe) |
-10 | Copied from Another List (subscribe) |
-11 | Swapped Subscription (subscribe) |
-12 | Unknown (unsubscribe) |
-13 | Manually Initiated (unsubscribe) |
-14 | Unsubscribe Page (unsubscribe) |
-15 | Unknown Integration (unsubscribe) |
-16 | Swapped Subscription (unsubscribe) |
-17 | API (unsubscribe) |
-18 | Copied from Another List (unsubscribe) |
-19 | Spam Complaint (unsubscribe) |
-20 | Hard Bounce (unsubscribe) |
-21 | 3dcart (subscribe) |
-22 | BigCommerce (subscribe) |
-23 | Postmark (subscribe) |
-24 | Celery (subscribe) |
-25 | Constant Contact (subscribe) |
-26 | Zoho (subscribe) |
-27 | API (subscribe) |
-28 | ActBlue (subscribe) |
-29 | Help Scout (subscribe) |
-30 | Zendesk (subscribe) |
-31 | Olark (subscribe) |
-32 | ShopDirect (subscribe) |
-33 | Mailgun (subscribe) |
-34 | MadMimi (subscribe) |
-35 | Lightspeed (subscribe) |
-36 | Unbounce (subscribe) |
-37 | Janrain (subscribe) |
-38 | WooCommerce (subscribe) |
-39 | Magento (subscribe) |
-40 | Mandrill (subscribe) |
-41 | Wufoo (subscribe) |
-42 | Sendgrid (subscribe) |
-43 | Mailchimp (subscribe) |
-44 | Commercev3 (subscribe) |
-45 | Amazon Web Services (subscribe) |
-46 | AfterShip (subscribe) |
-47 | Klaviyo (subscribe) |
-48 | Salesforce (subscribe) |
-49 | NeonCRM (subscribe) |
-50 | Shopify (subscribe) |
-51 | Volusion (subscribe) |
-52 | UserVoice (subscribe) |
-53 | Eventbrite (subscribe) |
-54 | Kickoff Labs (subscribe) |
-55 | Amazon Marketplace (subscribe) |
-56 | Magento 2. (subscribe) |
-57 | Bloomerang Fundraising (subscribe) |
-58 | StickyStreet (subscribe) |
-59 | Segment (subscribe) |
-60 | Chargebee (subscribe) |
-61 | Recurly (subscribe) |
-62 | Stripe (subscribe) |
-63 | Campaign Monitor (subscribe) |
-64 | Magento (subscribe) |
-65 | GoFundMe Pro (subscribe) |
-66 | Spree (subscribe) |
-67 | Desk.com (subscribe) |
-68 | Facebook Audiences (subscribe) |
-69 | DonorPerfect (subscribe) |
-70 | Donate.ly (subscribe) |
-71 | ExactTarget (subscribe) |
-72 | OpenCart (subscribe) |
-73 | Funraise (subscribe) |
-74 | 3dcart (unsubscribe) |
-75 | BigCommerce (unsubscribe) |
-76 | Postmark (unsubscribe) |
-77 | Celery (unsubscribe) |
-78 | Constant Contact (unsubscribe) |
-79 | Zoho (unsubscribe) |
-80 | API (unsubscribe) |
-81 | ActBlue (unsubscribe) |
-82 | Help Scout (unsubscribe) |
-83 | Zendesk (unsubscribe) |
-84 | Olark (unsubscribe) |
-85 | ShopDirect (unsubscribe) |
-86 | Mailgun (unsubscribe) |
-87 | MadMimi (unsubscribe) |
-88 | Lightspeed (unsubscribe) |
-89 | Unbounce (unsubscribe) |
-90 | Janrain (unsubscribe) |
-91 | WooCommerce (unsubscribe) |
-92 | Magento (unsubscribe) |
-93 | Mandrill (unsubscribe) |
-94 | Wufoo (unsubscribe) |
-95 | Sendgrid (unsubscribe) |
-96 | Mailchimp (unsubscribe) |
-97 | Commercev3 (unsubscribe) |
-98 | Amazon Web Services (unsubscribe) |
-99 | AfterShip (unsubscribe) |
-100 | Klaviyo (unsubscribe) |
-101 | Salesforce (unsubscribe) |
-102 | NeonCRM (unsubscribe) |
-103 | Shopify (unsubscribe) |
-104 | Volusion (unsubscribe) |
-105 | UserVoice (unsubscribe) |
-106 | Eventbrite (unsubscribe) |
-107 | Kickoff Labs (unsubscribe) |
-108 | Amazon Marketplace (unsubscribe) |
-109 | Magento 2 (unsubscribe) |
-110 | Bloomerang Fundraising (unsubscribe) |
-111 | StickyStreet (unsubscribe) |
-112 | Segment (unsubscribe) |
-113 | Chargebee (unsubscribe) |
-114 | Recurly (unsubscribe) |
-115 | Stripe (unsubscribe) |
-116 | Campaign Monitor (unsubscribe) |
-117 | Magento (unsubscribe) |
-118 | GoFundMe Pro (unsubscribe) |
-119 | Spree (unsubscribe) |
-120 | Desk.com (unsubscribe) |
-121 | Facebook Audiences (unsubscribe) |
-122 | DonorPerfect (unsubscribe) |
-123 | Donate.ly (unsubscribe) |
-124 | ExactTarget (unsubscribe) |
-125 | OpenCart (unsubscribe) |
-126 | Funraise (unsubscribe) |
-127 | Facebook Lead Ad (subscribe) |
-128 | Typeform (subscribe) |
-129 | Suppressed by Flow (unsubscribe) |
-130 | Back in Stock (subscribe) |
-131 | Back in Stock (unsubscribe) |
-132 | mi9 (subscribe) |
-133 | mi9 (unsubscribe) |
-134 | Invalid Email (unsubscribe) |
-135 | Merged Profiles (unsubscribe) |
-136 | Transferred Memberships (subscribe) |
-137 | Transferred Memberships (unsubscribe) |
-138 | NetSuite (subscribe) |
-139 | Wix (subscribe) |
-140 | Square (subscribe) |
-141 | SFTP (subscribe) |
-142 | Square (unsubscribe) |
Additional resources
- How to analyze revenue by source
Learn how to analyze revenue by source to better understand and use this data in your account. Revenue is one of the most important metrics to measure the success of a marketing campaign.
- How to segment for form results
Learn how to create segments to see who submits your Klaviyo forms and how they responded. By creating and analyzing the right segments, you can glean information about who enters your account through Klaviyo forms. This information will show you which forms work best for your audience, and allow you to analyze customer behavior and properties over time.
- Message personalization reference
Learn how to use Klaviyo’s personalization variables, or tags, to customize the experience for your customers.