Countdown timers or clocks are a great way for marketers to add a sense of urgency to their emails. This works particularly well for sale emails, flash sale emails, or holiday emails. While Klaviyo doesn't have a built-in countdown timer functionality, there are a couple of ways you can add countdown timers to your Klaviyo templates.
Use a Third-Party Countdown Timer Generator
There are several third-party countdown timer generators you can use. These services allow you input the parameters of your timer (how long you'd like it to run for, etc.) and produce a snippet of code that you can add to your Klaviyo template. Two popular ones are Sendtric and CountdownMail.
For our example, we're going to use Sendtric, which is free.
Copy the code shown on the right. Then, paste it into the Source area of a text block in your email template.
Custom Code Your Own Timer
Use a GIF
It is possible to create a countdown timer as a GIF file and use it in an image block in your email template. To do this, you will need to create a frame by frame countdown sequence by changing one aspect of the image at a time (i.e. the numbers on the clock). Then, you will need to stitch these images together using a tool like gifmaker.me, or convert a video into a GIF using a tool like Blog GIF.
One thing to bear in mind is that GIFs will automatically reset when a recipient leaves the page, and will remain constant no matter when a recipient opens the email – if you send the email at 11:00 PM with a countdown for one hour and a recipient opens the email at 11:30 PM, the clock will still read one hour.
Lastly, earlier versions of Outlook (2007, 2010, and 2013) don’t support GIFs; they will simply display the first frame in the GIF.