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How to create an unengaged segment
Learn how to identify your unengaged email subscribers, so you can avoid contacting them to improve and maintain your deliverability. Once you've identified your unengaged subscribers, consider excluding them from most of your campaign sends. In this article, you will learn how to create an unengaged segment.
How to create a sunset flow
... added to their profile. Once unengaged subscribers are tagged as Unengaged = True, they will exit the flow. Suppress unengaged profiles Anyone who has gone through the entire sunset flow will be tagged as unengaged and can now be ...
How to create an engaged segment of email subscribers
You will learn Learn how to create an engaged email segment, which can help you improve your open, click, and conversion rates. Sending to unengaged subscribers puts your sender reputation and deliverability at risk. Moreover, sending to an ...
Academy
Manage profiles and consent in Klaviyo
This live training will walk through all the features in your Klaviyo account that can help you to stay compliant with local regulations and ensure that your customers are only hearing from you exactly when and how they want to. Understand all elements of the subscriber journey - from collecting explicit consent to suppressing unengaged profiles.
Build your first Klaviyo segment
This live training will walk you through the steps to set up your first segment in Klaviyo. You'll craft the segment from the ground up with a Klaviyo expert, constructing a 30-day engaged segment targeting those who recently interacted with your brand.
Community
unengaged segment

I am trying to create an unengaged segment.I was able to create the definition

When i get to my first condition I am not being offered ANY metrics. When I click the ...choose metrics drop down menu it reads: No Items Available. Does anybody have a solution for this?

Suppressed unengaged profiles but they still show up in newsletter list

Hey guys, 

We recently switched from Mailchimp to Klaviyo. We have a list of about 54k subscribers, with around 11k unengaged (from Mailchimp). I exported a CSV of the unengaged segment and added it to the suppression tab in the profiles section. 

However, when I look at the Newsletter (which they were all a part of), the number is exactly the same. Does supressing them not remove them from the main list? Am I doing something wrong? The active subscribers number has been updated.

Developers
Data Privacy API overview
you’re thinking about deleting unengaged profiles (profiles that belong
Glossary index
of removing invalid and/or unengaged contacts from your subscriber
Collect email and SMS consent via API
It's crucial to collect email and SMS consent properly
Marketing resources
How brands use Klaviyo’s Meta Ads integration: a running list
Brands can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.
AI Marketing Tools to Power Your Generative AI for Marketing - Klaviyo
Klaviyo’s AI powered marketing platform lets you more accurately anticipate customer wants with predictive analytics, benchmarketing and segmentation.
5 Win-Back Email Examples & Strategies for Success - Klaviyo
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.