Create a VIP loyalty program using Klaviyo data only

A VIP loyalty program gives your business a structured way to reward loyal customers, provide outstanding customer service, and personalize your marketing for this valuable segment. In this course, you’ll learn about the various loyalty programs you can create for your business. Additionally, you'll dive deeper into how to set up a segment based loyalty program and use Klaviyo features to nurture relationships with your VIP audience.

By the end of this course, you will be able to:

• Determine the criteria for your VIP segment.
• Set up automated welcome messages.
• Design personalized VIP campaign content.
• Target VIP customers with forms.
• Reach VIP customers on social media.
• Analyze loyalty program performance data.
• Identify strategies to improve your loyalty program.

Take this course if:

• You want to set up a free-subscription loyalty program in Klaviyo and learn key features to personalize the experience for your VIP audience.
  
  Prerequisite for this course:

• You should know how to create segments, flows, campaigns, and forms in Klaviyo.
• Determine if integrating your Klaviyo account with top loyalty program tools is right for you. Explore Klaviyo Integrations to make the most out of your loyalty program.

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.