These presentations are from Klaviyo:BOS 2018. For more information about upcoming Klaviyo events, check out our events page.
Are you sending every email to all of your subscribers? Not anymore! Learn the fundamental building blocks of using segmentation to kickstart your email marketing strategy.
- The basics of lists vs. segments
- Create a segment of VIP customers
- Clean your email list
- Build a segment of engaged subscribers
- Create customer engagement tiers