Analyze and optimize SMS performance

You will learn Learn how to improve your SMS click rates as well as about performance benchmarks for campaigns and flows. Click rate is the first metric you should look at when evaluating your SMS ...

You will learn Learn how to improve your SMS conversion rates as well as about performance benchmarks for campaigns and flows. Conversion rates show how many of your SMS recipients become customers...

You will learn Learn how to improve your SMS unsubscribe rates and about performance benchmarks for campaigns and flows. Having a high unsubscribe rate signals to wireless carriers that recipients ...

You will learn Learn the average click, conversion, and unsubscribe rates for SMS and MMS messages in flows. The information below is based on data from Klaviyo customers using SMS in the US. Thes...

You will learn Learn how you can A/B test SMS messages in flows as well as what to test. Because Klaviyo does not pick a winner for flows, you'll need to monitor performance over a set amount of ti...

You will learn Learn about the average click, conversion, and unsubscribe rates for both SMS and MMS campaigns. The information below is based on data from Klaviyo customers using SMS in the US. T...

You will learn Learn how to A/B test SMS campaigns and what aspects to test in this article. With A/B testing for Klaviyo SMS, you can gain insight into your audience and use that information to op...