How to increase SMS click rates
You will learn
Learn how to improve your SMS click rates as well as about performance benchmarks for campaigns and flows.
Click rate is the first metric you should look at when evaluating your SMS ...
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How to increase SMS conversion rates
You will learn
Learn how to improve your SMS conversion rates as well as about performance benchmarks for campaigns and flows.
Conversion rates show how many of your SMS recipients become customers...
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How to decrease SMS unsubscribe rates
You will learn
Learn how to improve your SMS unsubscribe rates and about performance benchmarks for campaigns and flows.
Having a high unsubscribe rate signals to wireless carriers that recipients ...
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Flow SMS and MMS benchmarks
You will learn
Learn the average click, conversion, and unsubscribe rates for SMS and MMS messages in flows.
The information below is based on data from Klaviyo customers using SMS in the US. Thes...
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How to test SMS messages in flows
You will learn
Learn how to A/B test your SMS messages in flows and find inspiration on what to test.
How to test your SMS messages
The best approach for testing your SMS flow message depends on w...
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Campaign SMS and MMS benchmarks
You will learn
Learn about the average click, conversion, and unsubscribe rates for both SMS and MMS campaigns.
The information below is based on data from Klaviyo customers using SMS in the US. T...
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How to A/B test SMS campaigns
You will learn
Learn how to A/B test SMS campaigns and what aspects to test in this article.
With A/B testing for Klaviyo SMS, you can gain insight into your audience and use that information to op...
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