Analyze and optimize SMS performance

Overview After you’ve implemented SMS messaging into your campaigns and flows, you can assess the results for each of your message sends. How can you assess how effective your SMS messages are at g...

You will learn Learn how to improve your SMS click rates as well as about performance benchmarks for campaigns and flows. Click rate is the first metric you should look at when evaluating your SMS ...

You will learn Learn how to improve your SMS conversion rates as well as about performance benchmarks for campaigns and flows. Conversion rates show how many of your SMS recipients become customers...

You will learn Learn how to improve your SMS unsubscribe rates and about performance benchmarks for campaigns and flows. Having a high unsubscribe rate signals to wireless carriers that recipients ...

Overview When you have SMS or MMS messages in a flow, you will want to make sure that your audience is engaging with them. In particular, it’s important to check your click, conversion, and unsubsc...

Overview You can make data-driven marketing decisions by A/B testing your SMS messages in flows. You can A/B test your SMS messages in a few ways. You can look at the timing, the content, the numbe...

Overview Once you send an SMS or MMS campaign, you may wonder what type of engagement rates to expect. For instance, what is an average click or conversion rate? What is the maximum unsubscribe rat...

You will learn Learn how to A/B test SMS campaigns and what aspects to test in this article. With A/B testing for Klaviyo SMS, you can gain insight into your audience and use that information to op...