List & Segment Explanations

Overview Learn about how subscriber profiles in Klaviyo are added to or removed from lists. In most cases, a profile is added to a list when they subscribe and removed when they unsubscribe from th...

Overview Date-based segments are powerful tools to develop a better understanding of your subscribers. You can create segments of recent purchasers or site visitors, subscribers who have a birthday...

Overview The Lists and Segments Dashboard gives you an overview of your acquisition performance for all of your key customer groups. Use this dashboard to check performance and identify any key lis...

Overview Streamlining your contacts into a single main list is a best practice to analyze your owned marketing strategy and optimize deliverability. In this article, you will learn how to funnel yo...

Overview When it comes to making money from email marketing, many believe that more profiles equal more revenue. However, most of the time, this is not the case. It doesn't matter how many profiles...

Overview For every list in Klaviyo, you can access a growth report that captures data regarding your list's growth over time. Use this tool to monitor business trends and expand your business. In t...

Overview Inactive segments are any segments that you have not used in the last 3 months. These segments are automatically moved to your Inactive Segments tab. Once a segment has been marked as inac...

Overview Segmentation is one of the most important aspects of your Klaviyo account. Not only can you get extremely granular with your data, but segmentation happens fast, allowing you to get back t...

Overview When building segments in Klaviyo, conditions are the building blocks that you customize to either include or exclude certain sectors of your audience. In a nutshell, profiles will only ap...

Overview Segments are dynamic and update in real-time. Profiles will move in and out of segments based on whether or not their interactions with your brand match the conditions you set. Once you cr...

Overview Klaviyo allows you to harness the data collected about your customers to power data-driven marketing choices that will grow your brand. That being said, it's important to understand the da...