List & Segment Explanations

You will learn Learn the various ways profiles in Klaviyo are added to or removed from lists. In most cases, a profile is added to a list when they subscribe and removed when they unsubscribe from ...

Overview Date-based segments are powerful tools to develop a better understanding of your subscribers. You can create segments of recent purchasers or site visitors, subscribers who have a birthday...

Overview The Lists and Segments Dashboard gives you an overview of your acquisition performance for all of your key customer groups. Use this dashboard to check performance and identify any key lis...

Overview Streamlining your contacts into a single main list is a best practice to analyze your owned marketing strategy and optimize deliverability. In this article, you will learn how to funnel yo...

Overview When it comes to making money from email marketing, many believe that more profiles equal more revenue. However, most of the time, this is not the case. It doesn't matter how many profiles...

You will learn Learn how to access and analyze your list growth report. For every list in Klaviyo, you can access a growth report that captures data regarding your list's growth over time. Use this...

You will learn Learn the criteria for an inactive segment as well as how to reactivate one. Inactive segments are any segments that you have not used in the last 3 months. These segments are automa...

You will learn Learn the difference between segments and lists, which are two Klaviyo tools you can use to keep track of your subscribers and contacts. Segmentation is one of the most important asp...

You will learn Learn more about segment conditions, including how to filter your conditions and more. When building segments in Klaviyo, conditions are the building blocks that you customize to eit...

Overview Segments are dynamic and update in real-time. Profiles will move in and out of segments based on whether or not their interactions with your brand match the conditions you set. Once you cr...

You will learn Learn about the different options available for storing your data in Klaviyo, and how to use each one. Klaviyo allows you to harness the data collected about your customers to power ...