List & Segment Explanations

You will learn Learn about duplicate identifier errors and how to resolve them in your list uploads. If you’re encountering a different error message, head to our guide on troubleshooting list impo...

You will learn Learn what Invalid _ format error messages mean and how to avoid these messages when uploading a list using a CSV file.  Table of contents About mismatched data types Error: Invalid...

You will learn Learn the various ways profiles in Klaviyo are added to or removed from lists. In most cases, a profile is added to a list when they subscribe and removed when they unsubscribe from ...

You will learn Learn how date-based segment conditions work in Klaviyo. Date-based segments are powerful tools to develop a better understanding of your subscribers. You can create segments of rece...

You will learn Learn how to access and understand the data within the lists and segments dashboard. The lists and segments dashboard gives you an overview of your acquisition performance for all of...

You will learn Learn why Klaviyo recommends using one main list per channel, how to organize your lists in Klaviyo, and what tools you can use to identify and target subscribers based on their beha...

You will learn Learn how to use engagement reports for lists and segments to make it easy to understand the quality of your lists and segments, break down how engaged a given group is, and facilita...

You will learn Learn how to access and analyze your list growth report. For every list in Klaviyo, you can access a growth report that captures data regarding your list's growth over time. Use this...

You will learn Learn the criteria for an inactive segment as well as how to reactivate one. Inactive segments are any segments that you have not used in the last 3 months. These segments are automa...

You will learn Learn the difference between segments and lists, which are two Klaviyo tools you can use to keep track of your subscribers and contacts. Segmentation is one of the most important asp...

You will learn Learn more about segment conditions, including how to filter your conditions and more. When building segments in Klaviyo, conditions are the building blocks that you customize to eit...

You will learn Learn how segments (i.e., dynamic groups of profiles in Klaviyo) update. Most segments update in real time, and profiles will move in and out of segments based on whether or not thei...

You will learn Learn about the different options available for storing your data in Klaviyo, and how to use each one. Klaviyo allows you to harness the data collected about your customers to power ...