Analytics How-Tos

You Will Learn Learn how to configure OneTrust cookie management tools (including their Auto-Blocking™ functionality and Cookie Pro product) tools to work with Klaviyo’s tracking and onsite functio...

Overview Learn how to track and analyze artificially inflated Apple Mail opens in Klaviyo custom reports.With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8 in September 2021, Apple...

Overview You have the option to schedule a report to auto-run at a specific date and time and be notified via email when your results are ready. This way, you can set up your reports to automatical...

Overview In Klaviyo, you can export a list of profiles currently waiting for a certain product to come back in stock and how long they've been waiting. This list can teach you more about your audie...

Overview In this article, you will learn how to create a custom Viewed Page metric by copying a code snippet to your site. The Viewed Page metric is similar to the Viewed Product metric, which trac...

You will learn Learn how to use UTM tracking in your Klaviyo email and SMS messages to develop insights and improve your Google Analytics conversion tracking.  As of May 24, 2022, UTM tracking is ...

You will learn Klaviyo tracks when a customer opens or clicks an email using a pixel. By default, the pixel is located at the bottom of your emails but you can adjust its placement. If you send ver...

Overview Retention rate calculations provide useful insights into how loyal your customer base is and where you may need to improve upon to increase purchase behavior. Retention rate goes beyond fi...

Overview If your company houses information in a data warehouse, you will likely want to sync your Klaviyo metrics and conversion data in there as well. In this article, you will learn how to expor...

Overview Setting a custom date range in your Analytics Dashboard is useful to find specific data on how customers engage with your website and emails. When you set a date range, the metrics you cho...

Overview Revenue per Recipient (RPR) measures the success of a campaign or flow. In this article, you will learn how to calculate RPR, what this number means for campaign and flow performance, and ...

Overview The Activity Map allows you to visualize how, from where, and how often customers interact with your brand. This snapshot not only allows you to understand your customers, but also allows ...

Overview Revenue is one of the most important metrics to measure the success of a marketing campaign. In this article, you will learn how to analyze revenue by source to better understand and use t...

Overview Different marketing efforts have different calls-to-action (CTAs), and as a result, some messages may be revenue-driven while others are meant to drive a different type of conversion. When...

Overview You can add Klaviyo's onsite tracking snippets to your site using Google Tag Manager. Some site owners use Google Tag Manager as a single point to manage all third-party web snippets they ...

Overview This article will cover how to view the raw event data Klaviyo receives from integrations or API calls. This can be useful if you want to verify the data Klaviyo records along with a give...

Overview Average order value is the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). Calculating your average order value (AOV) can b...