How to Configure OneTrust with Klaviyo's Cookies
You Will Learn
Learn how to configure OneTrust cookie management tools (including their Auto-Blocking™ functionality and Cookie Pro product) tools to work with Klaviyo’s tracking and onsite functio...
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How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS 15 Opens
Overview
Learn how to track and analyze artificially inflated Apple Mail opens in Klaviyo custom reports.With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8 in September 2021, Apple...
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How to Schedule Custom Reports
Overview
You have the option to schedule a report to auto-run at a specific date and time and be notified via email when your results are ready. This way, you can set up your reports to automatical...
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How to Export a List of Queued Back in Stock Subscribers
Overview
In Klaviyo, you can export a list of profiles currently waiting for a certain product to come back in stock and how long they've been waiting. This list can teach you more about your audie...
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How to Create a Custom Viewed Page Metric
Overview
In this article, you will learn how to create a custom Viewed Page metric by copying a code snippet to your site. The Viewed Page metric is similar to the Viewed Product metric, which trac...
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How to Add UTM Tracking to Campaigns and Flows
Overview
UTM tracking allows you to view the source, medium, and specific Klaviyo content your customer engaged with. When creating campaigns and flows, you can have Klaviyo automatically add UTM p...
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How to edit the location of your tracking pixel
You will learn
Klaviyo tracks when a customer opens or clicks an email using a pixel. By default, the pixel is located at the bottom of your emails but you can adjust its placement. If you send ver...
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How to Calculate Retention Rate
Overview
Retention rate calculations provide useful insights into how loyal your customer base is and where you may need to improve upon to increase purchase behavior. Retention rate goes beyond fi...
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How to Export Conversion Data
Overview
If your company houses information in a data warehouse, you will likely want to sync your Klaviyo metrics and conversion data in there as well. In this article, you will learn how to expor...
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How to Add a Custom Date Range in the Analytics Dashboard
Overview
Setting a custom date range in your Analytics Dashboard is useful to find specific data on how customers engage with your website and emails. When you set a date range, the metrics you cho...
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How to Use Revenue per Recipient Benchmarks to Plan Sales Performance
Overview
Revenue per Recipient (RPR) measures the success of a campaign or flow. In this article, you will learn how to calculate RPR, what this number means for campaign and flow performance, and ...
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How to Access The Activity Map
Overview
The Activity Map allows you to visualize how, from where, and how often customers interact with your brand. This snapshot not only allows you to understand your customers, but also allows ...
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How to Analyze Revenue by Source
Overview
Revenue is one of the most important metrics to measure the success of a marketing campaign. In this article, you will learn how to analyze revenue by source to better understand and use t...
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How to Change the Conversion Metric for Flow and Campaign Reports
Overview
Different marketing efforts have different calls-to-action (CTAs), and as a result, some messages may be revenue-driven while others are meant to drive a different type of conversion. When...
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How to Add Klaviyo Onsite Tracking using Google Tag Manager
Overview
You can add Klaviyo's onsite tracking snippets to your site using Google Tag Manager. Some site owners use Google Tag Manager as a single point to manage all third-party web snippets they ...
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How to View Raw Metric or Event Data in Klaviyo
Overview
This article will cover how to view the raw event data Klaviyo receives from integrations or API calls. This can be useful if you want to verify the data Klaviyo records along with a give...
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How to Calculate Average Order Value (AOV)
Overview
Average order value is the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). Calculating your average order value (AOV) can b...
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