Analytics How-Tos

Overview In this article, you will learn how to create a custom Viewed Page metric by copying a code snippet to your site. The Viewed Page metric is similar to the Viewed Product metric, which trac...

Overview UTM tracking allows you to view the source, medium, and specific Klaviyo content your customer engaged with. When creating campaigns and flows, you can have Klaviyo automatically add UTM p...

Overview Klaviyo tracks when a customer opens or clicks into an email using pixels. By default, this pixel is located at the bottom of your emails; however, you have the ability to move it to the t...

Overview Retention rate calculations provide useful insights into how loyal your customer base is and where you may need to improve upon to increase purchase behavior. Retention rate goes beyond fi...

Overview If your company houses information in a data warehouse, you will likely want to sync your Klaviyo metrics and conversion data in there as well. In this article, you will learn how to expor...

Overview Setting a custom date range in your Analytics Dashboard is useful to find specific data on how customers engage with your website and emails. When you set a date range, the metrics you cho...

Overview Revenue per Recipient (RPR) measures the success of a campaign or flow. In this article, you will learn how to calculate RPR, what this number means for campaign and flow performance, and ...

Overview The Activity Map allows you to visualize how, from where, and how often customers interact with your brand. This snapshot not only allows you to understand your customers, but also allows ...

Overview Revenue is one of the most important metrics to measure the success of a marketing campaign. In this article, you will learn how to analyze revenue by source to better understand and use t...

Overview Different marketing efforts have different calls-to-action (CTAs), and as a result, some messages may be revenue-driven while others are meant to drive a different type of conversion. When...

Overview You can add Klaviyo's web tracking snippets to your site using Google Tag Manager. Some site owners use Google Tag Manager as a single point to manage all third-party web snippets they nee...

Overview This article will cover how to view the raw event data Klaviyo receives from integrations or API calls. This can be useful if you want to verify the data Klaviyo records along with a give...

Overview Average order value is the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). Calculating your average order value (AOV) can b...