Analytics How-Tos

You will learn Learn how to adjust your default email or SMS attribution window settings. Message attribution assesses customer actions and revenue across each marketing channel and message, and th...

You Will Learn Learn how to configure OneTrust cookie management tools (including their Auto-Blocking™ functionality and Cookie Pro product) tools to work with Klaviyo’s tracking and onsite functio...

Overview Learn how to track and analyze artificially inflated Apple Mail opens in Klaviyo custom reports.With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8 in September 2021, Apple...

You will learn Learn how to schedule a custom report to auto-run at a specific date and time and be notified via email when your results are ready. This way, you can set up your reports to automati...

You will learn Learn how to export your currently queued back in stock subscribers to a CSV file. In Klaviyo, you can export a list of profiles currently waiting for a certain product to come back ...

You will learn Learn how to create a custom Viewed Page metric by copying a code snippet to your site. The Viewed Page metric is similar to the Viewed Product metric, which tracks customer visits t...

You will learn Learn how to use UTM tracking in your Klaviyo email and SMS messages to develop insights and improve your Google Analytics conversion tracking.  As of May 24, 2022, UTM tracking is ...

You will learn Klaviyo tracks when a customer opens or clicks an email using a pixel. By default, the pixel is located at the bottom of your emails but you can adjust its placement. If you send ver...

You will learn Retention rate calculations provide useful insights into how loyal your customer base is and where you may need to improve upon to increase purchase behavior. Retention rate goes bey...

You will learn Learn how to export conversion metrics and dates from Klaviyo. If your company houses information in a data warehouse, you will likely want to sync your Klaviyo metrics and conversio...

Overview Setting a custom date range in your Analytics Dashboard is useful to find specific data on how customers engage with your website and emails. When you set a date range, the metrics you cho...

You will learn Learn how to calculate RPR, what this number means for campaign and flow performance, and how to improve going forward. Revenue per recipient (RPR) measures the success of a campaign...

You will learn Learn more about the Klaviyo activity map and how it allows you to visualize how, where, and how often customers interact with your brand. This snapshot not only allows you to unders...

You will learn Learn how to analyze revenue by source to better understand and use this data in your account. Revenue is one of the most important metrics to measure the success of a marketing camp...

You will learn Learn how to change the metric for flow and campaign conversions when analyzing results across your account.Different marketing efforts have different calls-to-action (CTAs), and as ...

You will learn Learn how to add Klaviyo's onsite tracking snippets to your site using Google Tag Manager. Some site owners use Google Tag Manager as a single point to manage all third-party web sni...

You will learn Learn how to view the raw event data Klaviyo receives from integrations or API calls. This can be useful if you want to verify the data Klaviyo records along with a given event, or ...

You will learn Learn how to calculate your average order (AOV) or the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). Calculating yo...