Understanding Consent in Profiles
Overview
Rules around customer consent vary between email and SMS. It is crucial to understand these differences to comply with international laws and maintain a positive relationship with your cus...
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How SMS Affects Profiles
Overview
If you use Klaviyo to send SMS messages and were previously using Klaviyo to send emails, you'll notice a difference in the way profiles are displayed. Namely, if you're using SMS, it's po...
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About Custom Properties
Overview
Custom properties are fields that you can use to store information about the contacts in your account. Here are several examples of how you might use custom properties:
To collect additio...
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About the Information Section of a Profile
Overview
The Information section of a Klaviyo profile contains the following information:
The Klaviyo-assigned First Active and Last Active dates
How they found you
Custom properties
The date and ...
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Guide to Active Email Profiles
Overview
Learn about active email profiles, including how they differ from suppressed email profiles, and how you can contact the people represented by these profiles.
What is an Active ...
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Understanding When and How Klaviyo Sets a Profile's Location
Overview
When syncing or creating a new profile, Klaviyo determines the location and timezone information based on the profile's billing address. If a profile hasn't purchased, location and timezon...
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Guide to Suppressed Email Profiles in Klaviyo
Overview
Learn about suppressed email profiles, including how they differ from active email profiles and how you can use these profiles to better understand your audience.
Learn how to suppress pr...
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