People & Profiles Explanations

You will learn  Learn how to understand consent in profiles and best practices for email and SMS compliance. Rules around customer consent vary between email and SMS. It is crucial to understand th...

You will learn Learn about custom properties in Klaviyo that you can use to store information about the contacts in your account.Here are several examples of how you might use custom properties: T...

You will learn Learn about the information section of a profile in Klaviyo.  The Information section of a Klaviyo profile contains the following information: The Klaviyo-assigned First Active and ...

You will learn Learn about active email profiles, including how they differ from suppressed email profiles, and how you can contact the people represented by these profiles. What is an a...

You will learn Learn where to find location information for a profile, how it is used and updated, and more. When syncing or creating a new profile, Klaviyo determines the location and timezone inf...

You will learn Learn about suppressed email profiles, including how they differ from active email profiles and how you can use these profiles to better understand your audience. Learn how to suppre...