Understanding Consent in Profiles
Overview
Rules around customer consent vary between email and SMS. It is crucial to understand these differences to comply with international laws and maintain a positive relationship with your cus...
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How SMS Affects Profiles
Overview
If you use Klaviyo to send SMS messages and were previously using Klaviyo to send emails, you'll notice a difference in the way profiles are displayed. Namely, if you're using SMS, it's po...
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About Custom Properties
Overview
Custom properties are fields that you can use to gather information about the contacts in your account. Here are several examples of how you might use custom properties:
To collect additi...
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About The Information Section of a Profile
Overview
The Information section of a Klaviyo profile contains the following information:
The Klaviyo-assigned First Active and Last Active dates
How they found you
Custom properties
The date and ...
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Understanding Who is in Your Account
Overview
There are two main ways that profiles are added to your Klaviyo account:
They opt-in via one or more signup forms or subscribe pages on your website
They engage with your content via one ...
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Understanding When and How Klaviyo Sets a Profile's Location
Overview
When syncing or creating a new profile, Klaviyo determines the location and timezone information based on the profile's billing address. If a profile hasn't purchased, location and timezon...
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About Suppressed Profiles in Klaviyo
Overview
In Klaviyo, there are two types of profiles: Active and Suppressed. In this article, we will dive deeper into what a suppressed profile is in and what the significance of these profiles ar...
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