People & Profiles Explanations

Overview Rules around customer consent vary between email and SMS. It is crucial to understand these differences to comply with international laws and maintain a positive relationship with your cus...

Overview If you use Klaviyo to send SMS messages and were previously using Klaviyo to send emails, you'll notice a difference in the way profiles are displayed. Namely, if you're using SMS, it's po...

Overview Custom properties are fields that you can use to store information about the contacts in your account. Here are several examples of how you might use custom properties: To collect additio...

Overview The Information section of a Klaviyo profile contains the following information: The Klaviyo-assigned First Active and Last Active dates How they found you Custom properties The date and ...

Overview There are two main ways that profiles are added to your Klaviyo account: They opt-in via one or more signup forms or subscribe pages on your website They engage with your content via one ...

Overview When syncing or creating a new profile, Klaviyo determines the location and timezone information based on the profile's billing address. If a profile hasn't purchased, location and timezon...

Overview Learn about suppressed profiles, including how they differ from active profiles and how you can use these profiles to better understand your audience. What is a Suppressed Profile? A suppr...