Guide to Profiles in Klaviyo
Overview
Learn about profiles and best practices for contacting them in Klaviyo.
About Profiles in Klaviyo
Klaviyo maintains a complete record of contact for each person in your account. This means...
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Guide to Klaviyo's Predictive Analytics
Overview
Klaviyo applies a combination of data science and machine learning techniques to all of the data in your account to bring you useful and actionable insights. This guide covers the differen...
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Profile properties reference
You will learn
Learn about the difference between custom and Klaviyo properties, how to use them to track information about your subscribers, how to remove them, best practices, and more.
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