People & Profiles Tutorials

You will learn Learn about profiles, including how to find them, how to understand their data, and best practices for contacting them in Klaviyo. Profiles are used to keep track of all the informat...

Overview Klaviyo applies a combination of data science and machine learning techniques to all of the data in your account to bring you useful and actionable insights. This guide covers the differen...

You will learn Learn about the difference between custom and Klaviyo properties, how to use them to track information about your subscribers, how to remove them, best practices, and more. ...