People & Profiles Tutorials

Overview Learn about profiles and best practices for contacting them in Klaviyo. About Profiles in Klaviyo Klaviyo maintains a complete record of contact for each person in your account. This means...

Overview Klaviyo applies a combination of data science and machine learning techniques to all of the data in your account to bring you useful and actionable insights. This guide covers the differen...

You will learn Learn about the difference between custom and Klaviyo properties, how to use them to track information about your subscribers, how to remove them, best practices, and more. ...