People & Profiles Tutorials

Overview Klaviyo maintains a complete record of contact for each person in your account. This means that we create and maintain a single profile for each and every one of your contacts. If, for exa...

Overview Klaviyo applies a combination of data science and machine learning techniques to all of the data in your account to bring you useful and actionable insights. This guide covers the differen...

Overview In this guide, you'll learn the difference between custom and Klaviyo properties, how to use them, how to remove them, best practices, and more. Profile properties allow you to ...