Guide to Profiles in Klaviyo
Overview
Klaviyo maintains a complete record of contact for each person in your account. This means that we create and maintain a single profile for each and every one of your contacts. If, for exa...
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Guide to Klaviyo's Predictive Analytics
Overview
Klaviyo applies a combination of data science and machine learning techniques to all of the data in your account to bring you useful and actionable insights. This guide covers the differen...
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Guide to Properties
Overview
Profile properties allow you to understand your customers on a personal level and segment them based on this knowledge. In this guide, you'll learn the difference between custom...
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