Source value reference
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Learn about the $source profile property to get a better understand how your subscribers joined your email list. Klaviyo automatically assigns a $source property for profiles added u...
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Profiles and properties glossary
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The glossary below defines common terms regarding profiles and properties in Klaviyo.
A
Active profiles: any profiles in Klaviyo that can be messaged and who are not suppressed.
Acti...
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