Campaign Tutorials

Overview Learn about the basics of email campaigns, including what they are and how to send them in Klaviyo. An email campaign is a one-time send to a pre-established target group of contacts — thi...

Overview An SMS campaign is a one-time text message to a list or segment of subscribers, notifying them of events such as product launches, flash sales, or other promotions. You can set an SMS camp...

Overview Klaviyo's A/B testing feature for campaigns allows you to easily test different subject lines and content to refine your messaging and optimize your send times.  This article covers how to...