Flow Explanations

Overview When you configure a flow to start before a specific date, a target date delay component is automatically created to serve as an anchor point within the flow. This component will have a ta...

Overview When you have a date-based flow, it’s helpful to know how profiles enter these flows and what happens when a date is added or changed. For instance, what happens if someone is about to ent...

Overview Flows send automatically to customers, making them an instrumental part of your communication strategy. You can simply set up a flow, turn it live, and then leave it to send; however, beca...

Overview By targeting different groups based on what they've done, you're able to provide a more relevant experience for each recipient. This can be especially valuable for flows, as your communica...

Overview Back in stock flows appear different than most other metric-triggered flows. For instance, they have the back in stock delay component, which is unique to this type of flow. In this articl...

Overview Flows typically what the absolute timeline of a certain path is. This timeline is how long it will take a person to complete the flow. For instance, if you have a flow with a time delay of...

Overview With the update profile property action, you can tag recipients when they enter a certain a stage in a flow. You can also edit a profile property or delete it using this action. This artic...

Overview When placing time delays near a split in a flow, it's important to be mindful about where you place the delay, as it can dramatically effect how a flow behaves. In this article, we explain...

Overview With the notification action, you can notify members of your internal team or external partners when a customer enters or reaches a certain point in a flow. Use cases include setting a not...

Overview  Understanding the timing of a flow is not only important to knowing when a certain message will send but also to gaining insight into the customer's experience. As you build out your flow...

Overview In Klaviyo, a flow is an automated workflow that is set in motion by an initial trigger and then includes one or more steps. Flows can be built to send timely communications to recipients,...

Overview If you're seeing the same person queued to receive a flow multiple times, they may have taken the trigger action multiple times. For example, someone could have made multiple purchases in ...

Overview The back-populate feature allows you to queue people for flow actions retroactively. This is useful when you create a new flow with messages scheduled in the future. Back-populating allows...

Overview You can create personalized flow emails by using dynamic event data. For instance, you could use event data in an abandoned cart flow email to show individuals what product they left behi...