Flow Explanations

You will learn Learn about webhooks and how they send information from Klaviyo to your third-party tools and applications. It’s important to note that setting up webhooks can be complex. It’s advis...

Overview When you configure a flow to start before a specific date, a target date delay component is automatically created to serve as an anchor point within the flow. This component will have a ta...

Overview When you have a date-based flow, it’s helpful to know how profiles enter these flows and what happens when a date is added or changed. For instance, what happens if someone is about to ent...

You will learn Learn about what you can test in your flows using Klaviyo's A/B testing feature. Flows send automatically to customers, making them an instrumental part of your communication strateg...

Overview By targeting different groups based on what they've done, you're able to provide a more relevant experience for each recipient. This can be especially valuable for flows, as your communica...

You will learn Learn about how back in stock flows work, how contacts move through them, and how they appear different from most other metric-triggered flows. For instance, they have the back in st...

Overview Flows typically what the absolute timeline of a certain path is. This timeline is how long it will take a person to complete the flow. For instance, if you have a flow with a time delay of...

Overview With the update profile property action, you can tag recipients when they enter a certain stage in a flow. You can also edit a profile property or delete it using this action. This article...

Overview When placing time delays near a split in a flow, it's important to be mindful about where you place the delay, as it can dramatically effect how a flow behaves. In this article, we explain...

You will learn Learn how to notify members of your internal team or external partners when a customer enters or reaches a certain point in a flow. Use cases include setting a notification for:  Ne...

You will learn Learn how the timing of a flow is not only important to knowing when a certain message will send, but also to gaining insight into the customer's experience. As you build out your fl...

You will learn Learn how contacts move through a flow which is an automated workflow in Klaviyo that is set in motion by an initial trigger and then includes one or more steps. Flows can be built t...

Overview If you're seeing the same person queued to receive a flow multiple times, they may have taken the trigger action multiple times. For example, someone could have made multiple purchases in ...

You will learn Learn about Klaviyo's back-populate feature which allows you to queue people for flow actions retroactively. This is useful when you create a new flow, as back-populating allows you ...

You will learn Learn what dynamic event data is, when to use it, where to find it, and how to include it in your flow messages. Learn about the different actions your customers take, and how you c...