Understanding the Flows tab
You will learn
Learn how to navigate and use the various features of the Flows tab in Klaviyo to manage and find flows in your account. This is especially helpful if you have or plan on creating ma...
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Understanding statistical significance in flows
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Learn when an A/B test’s results are considered to be statistically significant in Klaviyo flows. This article will explain statistical significance for flows and when it is decided....
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Understanding Klaviyo Webhooks
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Learn about webhooks and how they send information from Klaviyo to your third-party tools and applications. It’s important to note that setting up webhooks can be complex. It’s advis...
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Understanding time delays in date property flows
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When you configure a flow to start before a specific date, a target date delay component is automatically created to serve as an anchor point within the flow. This component will hav...
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How date-based flows queue recipients
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Learn how profiles enter date-based flows and what happens when a date is added or changed. For instance, what happens if someone is about to enter the flow, but the date is suddenly...
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Understanding what to A/B test in your flows
You will learn
Learn about what you can test in your flows using Klaviyo's A/B testing feature.
Flows send automatically to customers, making them an instrumental part of your communication strateg...
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Understanding branching best practices for flows
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Learn about targeting different groups based on what they've done in order to provide a more relevant experience for each recipient. This can be especially valuable for flows, as you...
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Understanding how back in stock flows work
You will learn
Learn about how back in stock flows work, how contacts move through them, and how they appear different from most other metric-triggered flows. For instance, they have the back in st...
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Understanding the absolute flow timeline and rejoining splits
You will learn
Learn why the timeline may not appear when there is a rejoined split through an example.
Flows typically what the absolute timeline of a certain path is. This timeline is how long i...
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Update profile property action use cases reference
You will learn
Learn how to use the update profile property action to tag recipients when they enter a certain stage in a flow. You can also edit a profile property or delete it using this action. ...
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Understanding time delays near splits
You will learn
Learn when to place time delays before a split, and when to place them after.
When placing time delays near a split in a flow, it's important to be mindful about where you place the...
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Understanding notification action use cases
You will learn
Learn how to notify members of your internal team or external partners when a customer enters or reaches a certain point in a flow. Use cases include setting a notification for:
Ne...
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Understanding the timing of a flow
You will learn
Learn how the timing of a flow is not only important to knowing when a certain message will send, but also to gaining insight into the customer's experience. As you build out your fl...
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Understanding how contacts move through a flow
You will learn
Learn how contacts move through a flow which is an automated workflow in Klaviyo that is set in motion by an initial trigger and then includes one or more steps. Flows can be built t...
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Troubleshooting why a profile is queued in a flow multiple times
You will learn
Learn how to troubleshoot scenarios where you're seeing the same person queued to receive a flow multiple times. These profiles may have taken the trigger action multiple times. For ...
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Understanding how back-populating works in Klaviyo
You will learn
Learn about Klaviyo's back-populate feature which allows you to queue people for flow actions retroactively. This is useful when you create a new flow, as back-populating allows you ...
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How to use event variables to personalize flows
You will learn
Learn what dynamic event data is, when to use it, where to find it, and how to include it in your flow messages. Learn about the different actions your customers take, and how you c...
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