How to use Klaviyo Showcase
You will learn
Learn about Klaviyo Showcase, a browsable collection of high-performing email and SMS messages that you can use as inspiration for your own campaigns. Klaviyo Showcase is a constantl...
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How to review your email A/B test results for campaigns
You will learn
Learn what you can find on the A/B test results page and what each of these indicators mean.
A/B testing campaigns can provide valuable insight into your audience. Klaviyo makes it s...
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Understanding Smart Send Time results
You will learn
Learn about the different stages of Smart Send Time and where to go to view the results. Smart Send Time provides insight into your customers' engagement by using data to find the op...
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Performance benchmarks for email campaigns reference
You will learn
Learn how your campaign performance compares to other Klaviyo users. We've aggregated data across thousands of customers in different revenue bands to give you insight into areas tha...
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Understanding available campaign analytics
You will learn
Learn how to use Klaviyo's campaign reporting to gather insights on how your messages are performing and what happens after someone opens or clicks. Use these campaign analytics to d...
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Understanding unique vs. total opens and clicks
You will learn
Learn how to understand the difference between unique and total opens and clicks when reviewing campaign results. In short:
Unique opens and clicks count the number of unique recip...
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Campaign settings reference
You will learn
Learn about the campaign sending options available at send time and in your account settings. On the final page of the campaign scheduling wizard, when you click Schedule or Send, yo...
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How to use the email campaigns trend report
You will learn
Learn how to find the email campaigns trend report and what is included in it. This report allows you to track how your campaigns are performing in the aggregate, which provides a bi...
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Understanding Smart Send Time in Klaviyo
You will learn
Learn how Smart Send Time uses your business' data to find the optimal time for you to email your customers, maximizing open and click rates as well as helping you to better understa...
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How to filter and sort your campaigns
You will learn
Learn what you will see when viewing campaigns and how to filter them. Klaviyo offers several ways to filter your campaigns, making it easy to see all of your campaigns of a certain ...
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