Campaign References

Overview A/B testing campaigns can provide valuable insight into your audience. Klaviyo makes determining what changes you should make to your sending strategy simple. Not only will you know the wi...

Overview Smart Send Time provides insight into your customers' engagement by using data to find the optimal messaging time to maximize open and click rates. To choose the best send time, Smart Send...

Overview After you send your first email campaign, you may have questions around how it performed. Below, we've put together some benchmarks that you can use to compare your campaign's performance ...

Overview Klaviyo's built-in campaign reporting includes the basics of delivery rate and data around opens/clicks, but that's just the start. The real value comes from tracking what happens after so...

Overview What is the difference between unique and totals opens? How about for clicks? In this article, we go over how to find these numbers as well as what they mean.  9/20/21 Update: with the re...

Overview On the final page of the campaign scheduling wizard, when you click Schedule or Send, you can choose to either determine recipients immediately or at send time for emails. For SMS campaign...

Overview The Email Campaigns Trend Report allows you to track how your campaigns are performing in the aggregate. This means you can get a big-picture view of how your clicks, open rates, and recip...

Overview Smart Send Time uses your business' data to find the optimal time for you to email your customers, maximizing open and click rates as well as helping you to better understand your customer...

Overview Klaviyo offers several ways to filter your campaigns, making it easy to see all of your campaigns of a certain type or find a single, specific campaign. In this article, we will run throug...