Campaign Explanations

You will learn Learn how and when Klaviyo throttles email campaigns, best practices to avoid throttling, and what to do if your campaign is throttled. About email throttling Email throttling refers...

You will learn Learn how to tell whether or not an A/B test is considered statically significant or not. For instance, if a campaign variation A has an open rate of 15% and variation B has an open ...

You will learn Learn what sending options are available for campaigns and how you can use them. When you go to schedule or send a campaign, you can choose to determine recipients at send time, send...

You will learn Learn the possible reasons why a campaign wasn't send to everyone in the list(s) or segment(s) you sent it to. When you review a campaign's analytics, you may notice that it did not ...