How Statistical Significance in Klaviyo Is Determined
Overview
A/B testing is key to driving better engagement and improving your customer relationships through a data-driven approach. It’s important to understand whether or not the test can be consid...
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Email Campaign Schedule and Send Options
Overview
When you go to schedule or send a campaign, you can choose to determine recipients at send time, send according to the recipient's local time, or send the campaign in batches. In this arti...
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Why an Email Campaign Didn't Send to a Full List
Overview
When you review a campaign's analytics, you may notice that it did not send to your complete list or segment. Depending on whether your campaign was sent to a list or a segment, there are ...
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