Campaign Explanations

Overview A/B testing is key to driving better engagement and improving your customer relationships through a data-driven approach. It’s important to understand whether or not the test can be consid...

Overview When you go to schedule or send a campaign, you can choose to determine recipients at send time, send according to the recipient's local time, or send the campaign in batches. In this arti...

Overview When you review a campaign's analytics, you may notice that it did not send to your complete list or segment. Depending on whether your campaign was sent to a list or a segment, there are ...