Campaign How-Tos

You will learn  Learn how to use Klaviyo’s AI-powered subject line assistant to improve your subject lines and streamline your campaign sending process. Choose an auto-generated subject line that’s...

You will learn Learn how to edit or reschedule a scheduled campaign. You can edit both scheduled and draft campaigns; however, this article only focuses on scheduled campaigns. You cannot edit a ca...

Overview Exporting the analytics for your campaigns helps you to review and measure the performance of your campaigns. It also makes it easy to analyze the data of an individual message to see whet...

Overview By carrying out a Smart Send Time test, you can gain insight into your audience to improve the performance of your campaigns. However, if your brand has two or more distinct audiences, the...

Overview A re-engagement campaign differs from a winback flow because it is a one-off email rather than a sequence of emails. A winback flow is triggered by the Placed Order event and sends when a ...

You will learn Learn how to resend a campaign — or send a campaign with similar content — to those that you know didn't open the original email. For large groups, the best way to accomplish this is...

You will learn Find out how to include an unsubscribe link in your Klaviyo email campaigns and flows.  The importance of including an unsubscribe link Klaviyo requires an unsubscribe link to be pre...

Overview Sending to multiples lists allows you to hone the sending pool of your campaign by including recipients from specific lists while excluding recipients from others. For instance, you could:...

Overview When creating a new campaign, you will need to define your target audience in the first step. Here, you can choose one or more lists/segments to send to. In addition to selecting who you w...

Overview You can use tags to organize your campaigns by type, location, and more. This article runs through how to tag a campaign.  Tag a Campaign There are two ways you can tag a campaign: You ca...

Overview When you schedule a campaign in advance, you will have the option to cancel your campaign anytime before sending begins or while a campaign is in mid-send. Cancelling a scheduled campaign ...

You will learn Learn about the actions available for your campaigns before, during, and after sending. Note that, depending on the status of your campaign, some options may not be available. For ex...