Campaign How-Tos

Overview Exporting the analytics for your campaigns helps you to review and measure the performance of your campaigns. It also makes it easy to analyze the data of an individual message to see whet...

Overview By carrying out a Smart Send Time test, you can gain insight into your audience to improve the performance of your campaigns. However, if your brand has two or more distinct audiences, the...

Overview A re-engagement campaign differs from a winback flow because it is a one-off email rather than a sequence of emails. A winback flow is triggered by the Placed Order event and sends when a ...

Overview When you send an important email campaign, you may want to resend the campaign — or send a campaign with similar content — to those that you know didn't open this email. For large groups, ...

Overview Klaviyo requires an unsubscribe link to be present in all emails. Why? It's the law. The CAN-SPAM Act requires that all commercial emails "must include a clear and conspicuous explanation...

Overview Sending to multiples lists allows you to hone the sending pool of your campaign by including recipients from specific lists while excluding recipients from others. For instance, you could:...

Overview When creating a new campaign, you will need to define your target audience in the first step. Here, you can choose one or more lists/segments to send to. In addition to selecting who you w...

Overview You can use tags to organize your campaigns by type, location, and more. This article runs through how to tag a campaign.  Tag a Campaign There are two ways you can tag a campaign: You ca...

Overview When you schedule a campaign in advance, you will have the option to cancel your campaign anytime before sending begins or while a campaign is in mid-send. Cancelling a scheduled campaign ...

Overview There are several actions available for each campaign: Delete Edit View Clone Archive This article explains each action as well as how to perform them. Delete a Campaign Only campaigns i...